branding

Quiz: How Does Your Logo Stack Up?

How would the visionary behind IBM, UPS, Enron, ABC (and more) rank your logo? Take this 7-step test!

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Why Great Branding is Essential to a Business’ Success

Your brand goes beyond your logo, and it’s more than your visual identity. It’s what people associate with you when they think of your company.

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Brand Successes and Failures… and What You Can Learn

Check out these brand stories and you tell us – which are successes and which are epic fails?

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What To Learn from Work Out World’s Recent Rebranding

Work Out World, the New Jersey-based fitness brand with 11 locations, officially rebranded and changed its name to “Jersey Strong” in early August 2017.

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Prince’s Signature Purple Color – Immortalized by Pantone®

The estate of Prince and the Pantone Color Institute unveiled a new purple color in honor of the late superstar singer who tragically passed away.

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