Simply put, an effective marketing campaign defines your message, puts it in front of your target customer, and helps your business succeed and grow. Splendor creates comprehensive marketing campaigns to bring your vision to life and bring your business to market. From search engine rank to social media presence, online review sites and more, the overall reach and presence of your business on the internet can greatly impact visibility and reputation of your brand. Our digital marketing expertise and strategic approach ensure you reach the audience you’re after.
The first step in a marketing campaign to help you launch your brand or business is extensive investigation. We take a deep dive with our clients and ask important questions about you, your business, your market, and your mission. We also research and learn about your industry to observe your competition in order to:
Understand your product or service
Understand your market
Identify distinct advantages within your market
Identify your personal taste an preferences
We combine the information we gather from you with our years of experience and creative expertise to define and create a compelling marketing strategy reaches your audience and resonates with your customers.
We ask tough questions to find the easiest path forward.
Our process for marketing success
Define your goals
What are we setting out to accomplish? Generate more web traffic? Build your email list? Increase revenue? Thinking about your objectives is not enough. Our thorough process get these things documented.
Identify and segment your audience accurately
Who are these people? You need to know not only who, but where. We create categories and groups of demographics: age, geography, career, lifestyle habits and hobbies. We develop personas to identify typical behavior and important demographics.
Articulate your message and position distinctly
Do you understand your customers’ needs? Put yourself in their shoes. What would make their lives and jobs easier? Splendor is experts at crafting creative, compelling messaging that represents what you offer accurately and sticks in the minds of your customers.
Select appropriate distribution channels and outlets
How will you distribute content? We evaluate and consider the best formats and channels to address your audience’s challenges. Do they spend time on Facebook? Could you reach them through email? Would they prefer to watch a video vs. read a blog post? As the marketing program develops, we’ll fine tune the list of appropriate channels.
Create a timeline with milestones and goals
When will you distribute? Calendar out a smart, strategic publishing schedule to get the content out at optimal times. Your schedule is a critical element to long term success.
Publish and Distribute
Get your message out there! In blogs, on social media, on your website, and everywhere else. Remember – focus your efforts where your customers are.