MESSAGING AND STRATEGIC POSITIONING

Be interesting or die.
What you’re communicating to your audience is hugely important. Just as important, though, is how you are saying it. Splendor will help your brand craft engaging language and visuals – all centered around a central idea to help brands build affinity.

From mission statements to brand manifestos to digital and social campaigns to traditional channels of TV, print, radio and out-of-home, we’re experts at telling brand stories in interesting and differentiating ways.

STRONG MESSAGING CAN BUILD YOUR BRAND

In a battle for eyes, ears, hearts, and minds, a distinctive message is your secret weapon.

 
In the digital age of advertising, there exist countless ways to engage an audience. The Splendor creative department is experts at making sure your message is compelling, memorable and informative. Whether we’re working with a commercial real estate developer, a hospital, a financial services company, or a packaged goods company, our approach is the same; to do work that not only stands out from the category but transcends everything else around it.
 

As a famed adman from the 1960s once said, “People don’t read advertising, they read what interests them — sometimes it’s an ad.”

UNIQUE MESSAGING CAPTURES ATTENTION

Your competition isn’t your only competition.

The internet is filled with ads, sites, and marketing from countless industries and companies within them. You’re competing with them all, so it’s important to stand out from the noise.

THE GOAL IS TO ENGAGE CUSTOMERS QUICKLY AND VISCERALLY

Stop interrupting what people are interested in & become what people are interested in.

In today’s short-attention-span, 24/7 media environment, the challenge to break through is even more difficult than ever. This is why creative messaging is paramount.

website messaging
OUR MESSAGING & POSITIONING PROCESS: