BRANDING & BRAND STRATEGY

A brand not only tells the world who you are, but what you stand for.
The whole idea of branding is to create loyal customers and advocates. How does a company achieve that? With foresight. Splendor helps brands look long-term and define who they want to be and what they want to stand for in the minds of consumers. Branding is the foundation of what you’re trying to communicate, it’s important to articulate it right.

DEVELOPING YOUR BRAND STRATEGY

No one will follow you if you don’t know where you’re going.

A brand strategy is connected directly to an organization’s business goals and long term plans. A well-defined brand strategy is a forward thinking holistic endeavor that touches all critical points of a business. Splendor helps businesses uncover and define their strategy by first understanding the competitive landscape then identifying customers needs, wants and desires in order to carve out a unique position in the marketplace.

branding and marketing strategy

tell your story

Brand elements.

Just because you’re marketing doesn’t mean you have a brand.

A brand is what remains long after any advertising or marketing campaigns have been implemented. The brand is what remains in the public’s mind about your company. Is your company liked? Is your company trusted? How do people feel about your product or service? Splendor will create the all-important emotional connection to your business, product or service in a way that speaks to your customer on a human level.

Jay Sharfstein
sjp project solutions EXPLORE 200 wood ave / metropark EXPLORE

DEFINE YOUR BUSINESS WITH A POWERFUL BRAND

Branding is how people perceive you.

Your brand is arguably the most valuable asset your business owns. Your image, your voice, and what people say and think about you relates directly to the success of your business. Your brand can differentiate you from competitors, and earn trust from clients and customers.

How your company operates, how it communicates, and how it advertises defines the business in the eyes of its employees and the world. Through research and various branding exercises, Splendor will help your company define its position, personality, values, and promise.

Your brand sets the tone for the entire lifespan of a business relationship.

Your brand needs to stick.

The process of creating a unique brand for your company starts with extensive investigation. We dive deep and ask important questions about you, your business, your market, and your mission. We research your industry and analyze observe your competition in order to:

  • Understand your product or service
  • Understand your market
  • Identify distinct advantages within your market
  • Identify your personal taste an preferences

We combine the information we gather from you with our years of experience and artistic expertise to define and create a compelling brand that communicates success to your customers.