Branding, Design, and Marketing For Education

Elevating schools in the minds of students, faculty and beyond.
Kathy Kamatani

Branding for Higher Education

Where higher education meets higher concept.

There’s no denying that institutions of higher learning have nearly indistinguishable offerings. So how can a university or college differentiate itself in the marketplace? Like most parity products, it’s not as much what you say as it is how you say it.

Creative language, considered design and consistency across all facets of communication will help separate your institution in order for it to rise above the sea of sameness.


When you stand for something,
you stand apart.

Like any brand, a higher education institution has to stand for something. Our expert team of writers, designers and storytellers are skilled at uncovering each university’s unique story and telling that story in creative, engaging ways across traditional, digital and social channels.

New Jersey City University

A transformational agent of change.

More than an institution of higher learning, NJCU is an institution dedicated to a higher purpose. Students are thriving as scholars and graduating as high-achieving professionals. The city itself is undergoing a transformation too with a state-of-the-art business school on the Hudson Waterfront and a completely reimagined West Side which will include housing, retail, and green public spaces. A new academic and performance space will bring a wide variety of music, dance and theatre to the residents of North Jersey.

NJCU, isn’t just educating minds, they’re nourishing souls and lifting communities. They’re changing the game.

New Jersey City University Billboard Design by Splendor.
michael kaufman

Brookdale Community College

Brookdale. Here will get you there.

“There” is a destination. That destination isn’t the same for everyone. For some it’s in an office high above the city streets. For other’s it’s working in the medical field. For others it’s behind the lens of a movie camera.

With powerful imagery and engaging copy, this campaign showcases several of the exciting career offerings that can be pursued at Brookdale.

The photography style, the newly crafted brand voice and tagline is being used across a multitude of platforms, both internally and externally. The work debuted in 2019 and has already helped defined Brookdale and separate the college from its competitors.


These rules were not meant
to be broken.

Fonts, logo usage rules, color palettes, tone, voice, design elements and photography style, all play a critical part in making a brand, a brand. If no strict standards exist, things tend to get messy quickly. That lack of uniformity will have a negative impact on your brand – and ultimately on your business.

brookdale style guide


Our higher-ed websites are built to increase engagement — and enrollment.

More often than not, websites for higher-education institutions are dense and complex. Like any piece of communication, we subscribe to the theory that less is often more. It’s always a delicate balance, but a website must engage, inform and be user friendly without being overwhelming and verbose. Our writers and designers are experts at navigating this important balancing act.


Make it interesting.
Make it informative.
Make it worthwhile to read.

Video & Photography for Higher Education

Photography and video will support the brand.

With over 25 years of script-writing and production chops, Splendor’s team of writers and directors will craft compelling content – all within the parameters of big brand idea.

Integrated marketing solutions for your school.
  • Branding, Identity & Logo Design
  • Brochures
  • Project Videos
  • Print Ads
  • Customer Case Studies
  • Printed Project Portfolios
  • Website Design & Hosting
  • Search Engine Optimization
  • Media Relations and PR
  • Photo and Video
  • Social Media Marketing
  • Blog Posts
  • Press Releases
  • Name Exploration
  • Identity Development
  • Tagline Formulation