CT Management is a property management firm in New Jersey dedicated to elevating communities one location at a time. Their team needed an intelligent, highly-strategic brand and website to generate excitement and awareness for their new real estate development in Jackson, New Jersey.
Splendor partnered with CT Management to craft a new all-encompassing position to set them apart from the competition. This exercise included a property naming exercise, logo & visual identity, suite of marketing collateral, brand strategy, positioning & messaging, custom web design and development, and email marketing campaign. Through these efforts, we helped CT Management reach greater numbers of potential tenants for their development, The Paragon.
The aesthetic of the new brand and website is modern and sophisticated, with a splash of color that showcases the development’s overall tonality. We designed a custom slide gallery feature that highlights all the property has to offer and we also designed a user-friendly way for potential tenants to fill out and submit an application. We’re currently working through an email and AdWords campaign with their team and are thrilled to see their momentum continue…
Splendor believes an educated client is our best client. Stay tuned to our blog for insight into the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you.
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Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
