That starts with a brand and website that reflect the business you’ve built and where you want to take it next.
A strong CRE brand should reflect the reputation you’ve built and give people a reason to remember your firm. We develop brand identities around what makes your company distinctive, while giving individual properties the flexibility to establish identities of their own.
What makes a CRE firm different isn’t always obvious from the outside. Strong brand positioning gives people a clearer understanding of who you are and why they should choose to work with you. We turn that position into powerful, differentiated messaging your firm can own on its website, marketing materials, sales presentations and beyond.
Your website is often where prospective clients, tenants and investors get their first real look at your firm and the properties behind it. We build custom CRE websites around the way people actually use them, whether they’re researching your firm, looking through available properties or digging into a specific opportunity.
Property listings can be integrated directly with third-party CRM platforms, allowing availability and property information to stay current without creating another system for your team to manage.
Long before someone visits a property, they’ve probably already seen it online. Professional photography and video give prospective tenants, investors and buyers a better sense of the property and what makes it worth seeing in person.
For CRE firms and individual properties, that can include portfolio imagery, property photography, video tours and drone aerial footage.
When you’re marketing your CRE firm or selling occupancy for a property, the conversation doesn’t always end when the meeting or networking event does. Professional print collateral gives prospective tenants and partners something tangible to take with them, share internally or come back to later.
Our CRE brochures and leave-behinds use property photography and renderings alongside the right design and messaging to help present the opportunity and support the leasing conversation.
Investors, tenants and partners are actively looking for opportunities, often long before they contact a CRE firm or schedule a property tour. Your digital presence helps determine what they discover and which firms and properties make the cut.
SEO and GEO help your firm get found through traditional and AI search, while paid and targeted digital marketing can put specific properties and opportunities in front of the audiences most likely to be interested in them.
Email marketing gives CRE firms a direct way to stay in front of potential clients and keep available properties visible to prospective tenants. A campaign might introduce a new property, announce availability or simply give your network a reason to reconnect.
We develop each campaign around what it needs to accomplish and pay close attention to the things that determine whether someone actually opens the email, engages with it and takes the next step.
Earned media coverage builds credibility for your CRE firm.
The expertise inside your Commercial Real Estate firm can be one of its strongest marketing assets. Thought leadership and earned media extend that expertise beyond your own channels and give the market more opportunities to encounter your point of view.
That might mean contributing to an industry story, commenting on something happening in the market or developing a larger thought leadership opportunity around an issue your team knows well. The goal is credible exposure that reinforces why your firm belongs in the conversation.
A FULL SUITE OF SERVICES TO HELP YOUR CRE FIRM GROW
Our web team takes your properties from CRM platforms and integrates them into your website. Splendor presents, in real time, your current properties and spaces.
Example of a custom migration tool automatically imports current VTS listings to the website in real time. This import can also be triggered manually at any time.
Our custom Wordpress website solutions provide an intuitive system for you to manage not only your properties but the entire website as well.
