SOCIAL MEDIA MARKETING
Social media networks are built upon users connecting with other users, groups, brands and businesses, sharing news, photos, videos, and opinions by the billion. In the business world, social media has also become an important resource many people turn to for education, information, advice, and research.
This is true for consumers and, increasingly, for businesses as well. Splendor creates effective social media campaigns that connect your business or organization with a well-targeted audience, in places where they are already actively engaged.
SOCIAL MEDIA ROI
The proof is in the posting.
We deliver likes. We build audiences. We gain followers. We increase engagement. And we convert impressions into visits into leads into revenue. This is not counting coupons. What it is is delivering meaningful content that compels your clients to take action – the kind of action that leads to revenue.
“Splendor’s social marketing efforts deliver quality leads to our inbox regularly. We recently completed a $200,000 project that originated from a single Instagram post.”
TODD TALLY, ATLANTIC MARINE ELECTRONICS
Our Strategic Social Media Process
By defining your objectives and identifying your audience, we can create, verify, and optimize social media profiles for your business on the proper networks. We first establish your brand and your corporate voice and then create the platforms to build upon.
When we fully understand your audience, we can create and curate content to publish and share. Answering your customers’ questions, addressing their pain points, and establishing thought leadership helps draw users to your content, and strengthens your position in the discussion.
Frequent and optimized posts keep your brand in front of your audience; however, our publishing remains fluid in order to react and respond to the dynamic news, opinions, and developments in your industry. For B2B businesses, we provide consistent links back to your website.
The social aspect of social marketing is critical. It is important to maintain a two-way dialogue with your audience. Interacting with your audience requires listening as well as responding. We keep them engaged and drive them toward targeted goals.
social media analytics
Analytics, tracking, and monitoring – a.k.a. the metrics behind the madness.
Social media analytics are invaluable in providing very granular data that can make the most of your efforts and improve your social media campaigns. We measure your program’s success and guide the effort to constantly improve engagement and conversions among your audience.
social media for business
Speaking to your customers in their language can keep your company top of mind.
As today’s buyers and decision makers become savvier and better educated, the opportunities social media provides become more valuable. From lead generation to establishing thought leadership to customer service, the social space is ripe with opportunities, and our social media programs help you make the most of them.
“You guys are absolutely CRUSHING it on our social!”
Mark Duclos, Sentry Commercial