news

Meet Michele

Get to know Michele Fulton, Splendor’s Art Director. Take a look at our interview with Michele to learn about her experience in the industry, design tips and more!

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Take your branding seriously and watch what happens

The entire lifespan of a business relationship can be influenced directly by your company’s brand. It’s debatably the most valuable asset your business owns.

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The Little Business Card That Could

Your business card is your signature when it comes to business development. We did this for us, we can do this for you.

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Quiz: How Does Your Logo Stack Up?

How would the visionary behind IBM, UPS, Enron, ABC (and more) rank your logo? Take this 7-step test!

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It’s 2017: How Secure is Your Website?

The best up-to-date guide for general website security. Follow these 7 best practices to ensure your website is protected and safe.

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Why Great Branding is Essential to a Business’ Success

Your brand goes beyond your logo, and it’s more than your visual identity. It’s what people associate with you when they think of your company.

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Brand Successes and Failures… and What You Can Learn

Check out these brand stories and you tell us – which are successes and which are epic fails?

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What To Learn from Work Out World’s Recent Rebranding

Work Out World, the New Jersey-based fitness brand with 11 locations, officially rebranded and changed its name to “Jersey Strong” in early August 2017.

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Prince’s Signature Purple Color – Immortalized by Pantone®

The estate of Prince and the Pantone Color Institute unveiled a new purple color in honor of the late superstar singer who tragically passed away.

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New Website Launch: Langan

Langan’s new site portrays their innovative, highly technical projects and unique company culture.

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DON’T write your Marketing Agency a blank check

Never create a budget without the right tools.

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“Fortune 500” Results for a Leading Marine Construction Contractor

Launching a brand new web presence for Caldwell Marine International.

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This Custom Tool Took Event Signups to the Max for Old Bridge Library

Old Bridge Library approached us looking to increase involvement at their events, and we delivered.

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New Real Estate Website Launched for Denholtz Custom Homes

Brand new website for Denholtz Custom Homes with great functionality and simple project management.

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brand significance

Let Your Brand Fade and Your Business Will Follow

Neglecting your brand may cost you real revenue in missed opportunities. Our real-world tale is an eye opener.

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Categorizing Popular Mobile Applications:
5 Ideas to Consider in the Ideation Process

Learn the five types of popular mobile apps to effectively think of the next great app idea

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my website got hacked

My Website Got Hacked…& I Learned Some Important Lessons

As the old saying goes, an ounce of prevention is worth a pound of cure. This is especially true when it comes to website maintenance. Here’s what we learned when an old site got hacked…

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Washington Street is Open for Business

With Washington Street revitalization underway, Hoboken needed an effective strategy for keeping residents in the loop.

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web design NJ

The Number One Hang-Up in Any Design Project May Surprise You

In any design project, our team is devoted to providing a successful solution and end product. We ask that our clients commit to their project with the same level of dedication.

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design process

Our Design Process: What You Can Expect

Splendor Design Group is fully committed to every project we take on. From a simple business card design to a complex database-driven website, we take our work very seriously.

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Getting Started: Where Do I Begin?

As we engage with a new client on a project, there is quite a bit of ground to cover. Every client, situation and project is unique, but we generally follow a fairly standard routine to get things moving.

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design process overview

Our Design Process: 7 Key Steps

Every project we take on is unique. We do, however, have a standard protocol we follow to ensure that everything goes smoothly and that we can provide you with the best possible outcome.

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public relations expert

4 Traits Shared by the Best PR Pros

Our PR expert Dave Hochman outlines the particular skills that most effective PR professionals always tend to share.

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web design client

How to Be a Better Web Design Client

The web design process can be unfamiliar territory for many business owners. These 6 tips can help you get the most out of your experience.

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social media marketing

How Much Should I Spend on Social Media Marketing?

Can social media really drive qualified traffic to your website? Discover the value of strategic social media marketing.

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The Big List of Website Faux Pas

Don’t underestimate the value of a positive user experience. How many of these website faux pas have you encountered?

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energy consultant website

Website Design for Gabel Associates

Splendor recently launched a new website for Gabel Associates, an energy, environmental and public utility consulting firm in NJ.

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industrial web design

Website Design for West Shore Industries

We’re excited to announce the launch of West Shore Industries’ new ecommerce website, designed to feature their revolutionary new industrial plumbing product.

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mobilegeddon 2016

Mobilegeddon Strikes Again… Is Your Website Optimized for Mobile?

Mobilegeddon 2016 is here and it’s time to consider optimizing your website for mobile use!

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shore point website

Website Design for Shore Point Distributing

Shore Point Distributing, a known leader and large player in the liquor distribution sector, approached Splendor for a new website.

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Minimal Web Design

Website Design for Locust Point Capital

In this new website for Locust Point Capital, we aimed to strike a balance between clean and professional, and inviting and welcoming.

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Oxford Dental Logo

Logo Design for Oxford Dental Supply

Splendor created a new brand identity for Oxford, a dental supply company.

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Web Design Essentials For Medical Professionals

Healthcare in the twenty-first century is extremely complicated. At the same time, consumers and patients are savvier than ever.

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Custom Website Design vs. WordPress Themes & Templates

Template-based websites are cheaper…for a good reason. Learn what to watch out for.

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Industrial Logo Design

Logo Design for West Shore Industries

West Shore Industries, a new company offering a revolutionary, time-saving tool for industrial plumbing applications, approached Splendor for a logo.

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Brochure Designs for The Umbra Institute

The Umbra Institute was looking for a new and exciting visual design scheme to attract students interested in foreign exchange and study abroad programs.

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UX Design: How to Craft a Positive User Experience

While successful web design is a combination of art and science, it is imperative to first define “successful” in order to apply the science and the art.

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freelance web design

Pitfalls of Working with Freelancers & Independent Web Designers

In most aspects of business, one has the option to work with a freelancer. It can be a good way to save some money, but as with all cheaper options in life, sometimes you end up paying for what you get.

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independent website contractor

How Much Does it Cost to Build a Website?

How much does a website cost? As with most other services one pays for in life, value is proportional to skill level.

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responsive web design

10 Must-Haves in Commercial Real Estate Web Design

To maximize your website’s ability to attract and convert leads, consider the following commercial real estate web design tips.

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Responsive Web Design

Why Website Design is So Important

Good website design engages visitors on a number of emotional levels, which is the first step to converting them into a buyer.

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Why Can’t I Use That Font On My Website?

A fundamental consideration to the user experience (UX) and the overall design is the choice of fonts that you use.

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full width website

10 Web Design Trends to Boost Your Conversions in 2016

Conversion-centric design features can have a big impact! Here are 10 web design trends to help you accomplish your goals.

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How To Create Strategic Email Signatures

Email signature policy and use should be strategic, and create new marketing channels for quality traffic conversions.

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linkedin showcase pages

4 Easy Steps to Optimize Your Company’s LinkedIn Page

When was the last time you evaluated your company’s LinkedIn page? Does it represent your brand well?

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732.295.1551

50 Broad Street, Suite 1 | Red Bank, New Jersey 07701