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splendor

Splendor’s Name Origin.

Do you know the origin of Splendor’s name? Read more to learn how Splendor came to be!

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advertising and design firm mission new jersey

Our Mission.

Our mission is to deliver everything needed to build a brand identity and help an organization be successful. Learn more about our mission here!

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web-lead-gen

Why Your Site Isn’t Generating More Leads (And How to Fix It).

Are you wondering why your website isn’t converting its traffic into more leads? Don’t worry, we have some reasons why this is the case! Read this article to learn why your site isn’t generating more leads, as well as ways to fix it!

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social marketing nj

Are Your Social Media Channels Reflecting Your Branding Efforts?

Your brand needs to be reflected in everything you do and it must be consistent. Social media has the power to help grow your recognition, if done correctly, read how here!

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social media small business

Small Businesses + Social Media = An Unparalleled Advantage

Social Media, if planned and executed properly, can be an advantageous tool for small businesses. Here are several reasons why small businesses have the potential to dominate social media, and why yours should be on it.

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Splendor Design Group

Why Work With Splendor?

Choosing an agency for your website redesign or marketing campaign can be stressful, time consuming and a lot of work. Let Splendor make your decision easier – we’ll tell your story and engage your audience like never before!

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essential branding tips

7 Essential Tips for Branding

Creating a strong identity for your company is a vital part of reaching new customers and keeping the ones you already have. Here’s 7 essential tips to make sure that your brand is making an impression!

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ux design tips

Why Your UX Design Efforts Always Have Room to Improve

Understanding why customers come to your website is an ongoing and constantly changing process. Here are seven different areas where your UX can almost always improve!

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electric car savings calculator

ChargEVC Calculator Launch

Splendor engineered, designed, and implemented an electric vehicle cost savings calculator for ChargEVC. From developing the logic and mathematical calculations to the visual design of the user interface and implementation, we created a great tool! Check it out.

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Why Your Site’s Color Scheme Matters

One of the most important factors in creating a website is choosing the perfect color scheme that speaks to your site visitors. Learn more about this significant part of the process here.

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9 Ways to Improve Your Video Marketing Strategy

Video Marketing is no longer optional. If you don’t include videos, or at the least visual content, in your marketing strategies then you’re missing a handful of opportunities. Here’s 9 ways you can improve your Video Marketing Strategy!

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Advertising Instagram

If You Want Your Business to Be Memorable, Enhance Your Instagram

2018 will continue to prove why just being on Instagram isn’t enough. The brands that get far on the platform have formulated a strategic plan which they executed the right way. Learn more here!

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producing radio spot

How to Keep Your Offline Marketing Efforts From Falling Flat

Although online marketing has taken a strong hold over nearly every company’s marketing efforts, offline marketing still has its place. Learn how to optimize these offline efforts here!

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full stack web development

Meet Zak

Get to know Zak Pucci, our Full Stack Developer, through our Q&A! He has several years of experience in web and application development, testing, and optimization, check out what he has to say.

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designer

Meet Christen

Get to know Christen, Splendor’s Designer. Take a look at our interview with Christen to learn about her experience in the industry, tips and more!

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account management

Meet Erica

Get to know Erica Ronchetti, Splendor’s Account Manager. Take a look at our interview with Erica to learn about her experience in the industry, tips and more!

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make a knockout landing page

What Makes a Knockout Landing Page?

Your landing page is the first thing your new or returning visitors will see, and it sets the stage for your entire relationship with them. Learn what makes up a knockout landing page!

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new business development

Meet Ana

Get to know Ana Anttonen, Splendor’s Director of New Business Development. Take a look at our interview with Ana to learn about her experience in the industry, tips and more!

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Reinvesting in Your Business

When revenues are up and businesses show a profit, reinvesting that revenue back into the business can have significant positive ROI. Read how it helps.

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Big Projects, Big Results! 2017 Award Recap

We’re excited to announce that Splendor earned 26 design awards in 2017, with several standouts among our construction and commercial real estate clients.

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Splendor Design's Founder & Creative Director

Meet Adam

Get to know Adam Taylor, Splendor’s Founder and Creative Director. Take a look at our interview with Adam to learn about his experience in the industry, tips and more!

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Why Clean Web Designs Are Powerful and Elegant At The Same Time

Trends in web design these days are hard to get away from, new interesting layout approaches and cutting edge functionality are constantly arising and gearing the web design approach. Read about why design matters and the rules of design here.

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Meet Alexandra

Get to know Alexandra Venier, Splendor’s Integrated Project Manager. Take a look at our interview with Alexandra to learn about her experience in the industry and more!

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Cyber Security

Cyber Security in 2018: What You Need to Know Now

From the storage of critical resources in the cloud to server-based data collection programs, a string of recent and high-profile breaches has left companies and their IT teams wondering: What can we do to keep ourselves protected in 2018?

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Meet Michele

Get to know Michele Fulton, Splendor’s Art Director. Take a look at our interview with Michele to learn about her experience in the industry, design tips and more!

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Take your branding seriously and watch what happens

The entire lifespan of a business relationship can be influenced directly by your company’s brand. It’s debatably the most valuable asset your business owns.

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The Little Business Card That Could

Your business card is your signature when it comes to business development. We did this for us, we can do this for you.

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It’s 2017: How Secure is Your Website?

The best up-to-date guide for general website security. Follow these 7 best practices to ensure your website is protected and safe.

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Why Great Branding is Essential to a Business’ Success

Your brand goes beyond your logo, and it’s more than your visual identity. It’s what people associate with you when they think of your company.

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Brand Successes and Failures… and What You Can Learn

Check out these brand stories and you tell us – which are successes and which are epic fails?

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What To Learn from Work Out World’s Recent Rebranding

Work Out World, the New Jersey-based fitness brand with 11 locations, officially rebranded and changed its name to “Jersey Strong” in early August 2017.

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Prince’s Signature Purple Color – Immortalized by Pantone®

The estate of Prince and the Pantone Color Institute unveiled a new purple color in honor of the late superstar singer who tragically passed away.

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New Website Launch: Langan

Langan’s new site portrays their innovative, highly technical projects and unique company culture.

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DON’T write your Marketing Agency a blank check

Never create a budget without the right tools.

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“Fortune 500” Results for a Leading Marine Construction Contractor

Launching a brand new web presence for Caldwell Marine International.

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This Custom Tool Took Event Signups to the Max for Old Bridge Library

Old Bridge Library approached us looking to increase involvement at their events, and we delivered.

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New Real Estate Website Launched for Denholtz Custom Homes

Brand new website for Denholtz Custom Homes with great functionality and simple project management.

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brand significance

Let Your Brand Fade and Your Business Will Follow

Neglecting your brand may cost you real revenue in missed opportunities. Our real-world tale is an eye opener.

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Categorizing Popular Mobile Applications:
5 Ideas to Consider in the Ideation Process

Learn the five types of popular mobile apps to effectively think of the next great app idea

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my website got hacked

My Website Got Hacked…& I Learned Some Important Lessons

As the old saying goes, an ounce of prevention is worth a pound of cure. This is especially true when it comes to website maintenance. Here’s what we learned when an old site got hacked…

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Washington Street is Open for Business

With Washington Street revitalization underway, Hoboken needed an effective strategy for keeping residents in the loop.

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web design NJ

The Number One Hang-Up in Any Design Project May Surprise You

In any design project, our team is devoted to providing a successful solution and end product. We ask that our clients commit to their project with the same level of dedication.

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design process

Our Design Process: What You Can Expect

Splendor Design Group is fully committed to every project we take on. From a simple business card design to a complex database-driven website, we take our work very seriously.

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Getting Started: Where Do I Begin?

As we engage with a new client on a project, there is quite a bit of ground to cover. Every client, situation and project is unique, but we generally follow a fairly standard routine to get things moving.

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design process overview

Our Design Process: 7 Key Steps

Every project we take on is unique. We do, however, have a standard protocol we follow to ensure that everything goes smoothly and that we can provide you with the best possible outcome.

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