Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
Category-Agnostic vs. Specialized Agencies: Which Drives Results?
Choosing between a category-agnostic agency and a specialized agency can significantly impact your brand’s success. Specialized agencies bring deep industry expertise but may lack fresh perspectives. On the other hand, category-agnostic agencies leverage cross-industry insights to drive innovation and adaptability. Discover which agency type aligns best with your business goals in our latest blog.
Architecting a Future-Forward Brand: Posen Architects’ Digital Overhaul
Splendor partnered with Posen Architects to redesign their website and refresh their branding, creating a sophisticated digital experience that highlights their leadership in architecture and attracts top-tier talent.
Violet PR’s Rebrand Story: A New Look for a Leading Boutique PR Firm
Violet PR’s rebrand and website transformation elevated their boutique PR presence. A fresh visual identity and custom WordPress site enhanced their storytelling, improved user experience, and boosted SEO. The result? A stronger brand and an ongoing creative partnership with Splendor.
Why Brand Authenticity Is the Only Currency That Matters
Authentic brands build trust and loyalty by staying true to their values. Discover why boldness and authenticity are key to standing out and driving long-term success.
We’re proud to share that Splendor has won eight 2024 GDUSA Awards! Six websites, an infographic, and logo design, and our team is proud of the creativity behind these projects. Check out what makes them special!
4 Wins, 1 Team: Splendor Shines at the Davey Awards
We’re proud to share that Splendor has won four 2024 Davey Awards! Two websites and two brochure designs earned these international honors, and our team is proud of the creativity behind these projects. Check out what makes them special!
Explore Monmouth Academy of Ballet’s 10-year growth and new Broad Street studio. Learn how Splendor’s marketing has driven success for this top Red Bank, NJ ballet school.
Featured in RE-NJ: Now a full-service creative agency with a team of 15, Splendor has worked for the likes of Russo Development, SJP Properties, Onyx Equities and J&L Cos.
The Insurance category is boring? Not here it’s not.
BlueChip Underwriting Services, a leading Managing General Agent (MGA) specializing in insurance, deal, and litigation services, knew they needed something fresh. Which is why they recently reached out to Splendor to develop their new brand positioning and new website.
101 Hudson: Redefining Jersey City’s Iconic Skyline
Check out how Splendor was able to create a new website, new logo, and new brand position to tell the modernized, transformative story of 101 Hudson as the premier destination for businesses in Jersey City.
Creativity is Your Last Unfair Advantage in Business
Splendor believes an educated client is our best client. Stay tuned to our blog for insight into the world of everything design, web, and digital media. Have something to add? Connect with us on LinkedIn – we’d love to hear from you.
The Role of Human Intelligence and Creativity in the Age of AI
So much talk today is centered around the implications of technology, specifically AI, in our modern age. Where will AI take us? How will it change marketing? Our lives? The world?
Branding is important in any industry. Law firms and legal professionals are seeing the benefit of working with a design agency, like Splendor, to help build their brand identity and brand messaging.
No Template, No Problem: Splendor’s Unique Approach to Website Design
Instead of working with the same templates as countless other companies, Splendor creates custom websites for each client based on their needs and industry.
Calcagni & Kanefsky, a successful NY & NJ law firm, came to Splendor in need of a digital refresh. The end result was a beautifully designed, user-friendly website.
LinkedIn is a powerful, professional platform, and law firms, in particular, can benefit from having a well-managed page. Marketing agencies, like Splendor, can make LinkedIn management easier and more efficient and beneficial for business.
The printing press revolutionized how we consumed media. As technology has changed and advanced throughout time, so has the way we connect with the world.
There have been a handful of marketing campaigns that have left an indelible mark on society, shaping brand identities, challenging norms, and creating lasting emotional connections with consumers.
Your website is the first impression of your firm. Working with a design agency, like Splendor, to custom build your website could help market your firm and increase your reach in ways never thought possible.
The Science of Color: Leveraging Psychology in Design and Marketing
Colors play a huge role in branding and marketing. Using psychology and color theory can help determine which colors should be used throughout different types of campaigns and industries.
The Communicator Awards is an international organization known for recognizing the best in the realm of communications and marketing. Splendor submitted 5 pieces this year, and won awards for all 5.
Splendor Revamps Office in Downtown Red Bank, Remaining Bullish on Commercial Real Estate
Featured in RE-NJ: As more companies move toward hybrid and remote workforces, Splendor Design Group expands their downtown office. For this team, collaboration is key.
