Before his uncle ever gave him advice, he asked questions and actually listened. Mark shares why that stuck with him, and why it’s at the center of how we work.
Forbes Agency Council Article: Polish Without Strategy: The Real Risk Of AI Creative
Adam Taylor CEO of Splendor explores why AI-generated creative needs strategic thinking, explaining why polish alone cannot replace human judgment and brand insight.
AI is powerful, but it still needs direction. Chris Brignola, Executive Creative Director at Splendor, explains how experience shapes smarter, more effective use of AI.
40 Years of Surfing Applied to Creativity and Leadership
Surfing & creativity have an innate connection. Founder & CEO Adam Taylor talks about the lessons surfing has taught him about creative work & agency leadership.