101 Hudson, the iconic 42-story building nestled in the heart of Jersey City, recently underwent a transformation aimed at reinforcing its position as a premier destination for businesses. Known for its stunning views of the Manhattan skyline and the Hudson River, 101 Hudson sought to reflect the dynamic energy of Jersey City and provide a modernized experience for its tenants and visitors alike. To help with this initiative, 101 Hudson reached out to Splendor, a leading New Jersey full service creative agency, to help bring their vision to life.

Splendor not only designed a sleek, user-friendly website that encapsulates the essence of 101 Hudson but also assisted in creating a new logo that aligns with the building’s refreshed identity. The new logo embodies both sophistication and modernity, complementing the building’s status as a landmark in Jersey City.

101 Hudson’s new brand positioning: This is Jersey City 101, speaks to the identity of 101 Hudson as a cornerstone of the Jersey City skyline and highlights its role in the ever-evolving business landscape. The Splendor team helped shape this branding effort, celebrating the cultural richness and opportunities that Jersey City offers, and positioning 101 Hudson as a gateway to success for tenants and visitors alike.

With the new website, logo, and branding now in place, 101 Hudson stands as a proud symbol of the city’s growth and transformation. The project reflects a shared commitment to excellence and innovation, creating an engaging and memorable brand experience for all.

To explore more about 101 Hudson and experience the new brand firsthand, visit 101 Hudson’s website and stay tuned for more bold projects from Splendor.

Check out their new website here →  101hudson.com