One Surgical is a premier laparoscopic and robotic surgery-focused medical practice. The healthcare industry and, more specifically, the methods by which patients locate and select surgeons have recently undergone dramatic changes. These changes impact physicians like Dr. Pereira, who, at the peak of his career, found he needed to increase visibility of his practice and specialized training to grow his business.
branding for a robotic surgeon
Splendor explored name options for the growing practice, and ultimately established “One Surgical” to represent the combined expertise of the three surgeons. We then developed an entire identity for the practice, from logo design to stationery, brochure design and brand standards. The overall brand for this practice is elegant and professional.
custom medical web design
We created an entirely custom website design to coincide with the marketing effort for this practice. Paying close attention to the patient journey (user experience) through the website, we crafted several important calls-to-action to guide visitors toward contacting the practice. We also structured the website to provide extensive patient education resources, which was highly beneficial for the website’s search engine rank (see below).
Our online marketing efforts encompassed social media, directory listings, health ratings websites, and more. We orchestrated Dr. Pereira’s reputation management on websites like Vitals and Healthgrades to ensure reviews were accurate and fair, and responded to in a professional manner.
search engine optimization
In coordination with our other online marketing efforts, we launched an SEO campaign to increase search engine visibility when patients searched for their specialties. One Surgical now dominates the search results for many targeted key phrases.
Award Winning Marketing Program