CRAFTING THE INSTITUTION’S STORY
Everyone we talked to and interviewed had an extraordinary story to tell about their experience at BCC. The common thread was how much the school helped define their path, even for some who had no direction when they started.
BRAND STRATEGY & POSITION
“Here Will Get You There” emerged from the exercise as a bit of a mantra for the school. It quickly became the focus of much of their promo material, including a TV spot, billboard, postcards and more.
BRAND STANDARDS ARE THE GOLD STANDARD
With a new brand strategy and position in place, Splendor went to work on the presentation of the brand through various materials, design and campaigns. Our new brand standards document that not only gives consistency and purpose to the primary and (numerous) secondary logos the school uses, but set standards for color, typography, photography composition and subject matter.
Redesigning a 2,200 page college website is no small task, but our custom, modern design presents the brand with consistency, and the modular backend system makes it easy for staff across all departments to update their content regularly.
BROOKDALE TV SPOT
Perception is changing for Brookdale – it’s no longer an afterthought or consolation, as evidenced by the increase in enrollment and success of their alumni.