Here Will Get You There.

HIGHER EDUCATION WEBSITE DESIGN AND MARKETING

Brookdale Community College

“There” is a destination. That destination isn’t the same for everyone. For some it’s in an office high above the city streets. For other’s it’s working in the medical field. For others it’s behind the lens of a movie camera.

With powerful imagery and engaging copy, this campaign showcases several of the exciting career offerings that can be pursued at Brookdale.

The photography style, the newly crafted brand voice and tagline is being used across a multitude of platforms, both internally and externally. The work debuted in 2019 and has already helped defined Brookdale and separate the college from its competitors.

BROOKDALECC.COM

Deliverables
Branding
Web
Print
Video
Online Marketing
Advertising
SEO

BRAND STRATEGY & POSITION

Here Will Get You There.

Everyone we talked to and interviewed had an extraordinary story to tell about their experience at BCC. The common thread was how much the school helped define their path, even for some who had no direction when they started.

brookdale marketing
brookdale marketing
brookdale marketing
brookdale marketing
brookdale marketing
brookdale marketing
brookdale marketing
brookdale marketing

BRAND STRATEGY & POSITION

A mantra for the school.

“Here Will Get You There” emerged from the exercise as a bit of a mantra for the school. It quickly became the focus of much of their promo material, including a TV spot, billboard, postcards and more.

brookdale billboard
brookdale postcard

BRAND STANDARDS ARE THE GOLD STANDARD

A cohesive visual identity.

With a new brand strategy and position in place, Splendor went to work on the presentation of the brand through various materials, design and campaigns. Our new brand standards document that not only gives consistency and purpose to the primary and (numerous) secondary logos the school uses, but set standards for color, typography, photography composition and subject matter.

brookdale branding

WEB DESIGN FOR COLLEGES & UNIVERSITIES

We designed Brookdale’s website to increase engagement — and enrollment.

Redesigning a 2,200 page college website is no small task, but our custom, modern design presents the brand with consistency, and the modular backend system makes it easy for staff across all departments to update their content regularly.

BROOKDALE TV SPOT

Open your mind to Brookdale.
Results

Perception is changing for Brookdale – it’s no longer an afterthought or consolation, as evidenced by the increase in enrollment and success of their alumni.

Kathy Kamatani