Steering AME's Marketing in the Right Direction.

MARINE ELECTRONICS WEBSITE DESIGN AND MORE

Atlantic Marine Electronics

Splendor partnered with Atlantic Marine Electronics to bring their marine electronics business to market. As a subsidiary of Viking Yacht Company, AME needed a sophisticated, intuitive website inform visitors about their services and offerings, showcase their project gallery, and engage potential clients. After the website was designed and developed, we conducted an SEO overhaul and kicked off an on-going social media campaign to help set them up for success.

atlantic-me.com

Deliverables

Web
SEO
Social Media
Marketing

custom website design

Building a stand-out website

Our goal was to create an updated, intuitive and streamlined website for Atlantic Marine Electronics, offering information on the company background, history, and philosophy, as well as news items AME has built through its operations.

Gallery integration

We built a portfolio section for AME to show off specific projects, and integrated a dynamic gallery feed from SmugMug.com. This enables AME to manage their photo libraries entirely through their preexisting SmugMug account. Photos on the AME site are automatically updated and displayed.

Navigating AME to the top of Google's search results.

SEARCH ENGINE OPTIMIZATION

A full website audit

To enhance the likelihood of being found in Google’s search results, we completed an extensive SEO overhaul. This effort started with competitive benchmarking and reporting to provide AME with data on how they were currently performing, how their competition was performing, and what they needed to do to improve their standing. From there, we audited the website’s content and optimized the content based on keyword research and our findings from benchmarking exercise. We also enhanced the site’s web code, created meta data, and included citations and backlinks.

BENCHMARKING
INITIAL AUDIT/ RESEARCH
KEYWORDS
CREATION OF SITE MAP

SPEED TESTING & OPTIMIZATION
COMPETITIVE ANALYSIS
METADATA
SEO FRIENDLY WEB PAGE CODE

SOCIAL MEDIA

Making a splash on Instagram

To begin AME’s social media marketing efforts, we had to create their social media profiles from scratch (on Instagram, Facebook and Twitter), optimize them, and focus heavily on community management. After strategizing, planning, and concepting, our team developed a streamlined social media publishing process and then began executing accordingly.

Our efforts immediately began building momentum and the following increased daily. Within just 3 months, their Instagram following went from 0 to 1,000+ followers. Our ongoing efforts have brought AME numerous leads through posts and campaigns. Very exciting to sea!

Within just 3 months, their Instagram following went from 0 to 1,000+ followers

Social media has the power to connect people from anywhere to anything and anyone. In today’s marketing and consumer landscape, a brand’s social media presence and loyalty play a huge role in their success and growth. There are brands that are doing it right and there are brands that are just doing it often – our approach will help you disrupt the space and make waves at the right time, with the right message through social media. It’s more than high-impact graphics and visuals or engaging captions and CTAs, it’s a craft, strategy, process, and second language for us.
Todd Tally, General ManagerATLANTIC MARINE ELECTRONICS