CUSTOM LOGO DESIGN FOR SOLAR FIRM
A unique visual identity
Once the CS Energy name was selected, Splendor spent the next several weeks designing and crafting a sophisticated and compelling brand identity and logo system around the name. Dozens of iterations and color palettes were explored before honing in on the final version.
WEB DESIGN FOR SOLAR COMPANY
Website design & development
The new CS Energy website needed to reflect the company’s heritage, values and expertise. Splendor created a defining, user-friendly state-of-the-art site for the client. Not only did we help tell the company story in a compelling way, we integrated a unique, real-time energy output feed. The website showcases several completed projects and highlights the importance CS Energy places on their company culture.
SOLAR COMPANY STRATEGIC NAMING EXERCISE
A new name to proudly stand by
Splendor explored a multitude of name options for the integrated energy company. Ultimately “CS Energy” was selected as a nod to their Conti Solar heritage.
CRAFTING A BRAND STRATEGY & PERSONA
Cross-platform messaging & brand positioning
Once the name was established, we wrote and crafted a new brand position that differentiated CS Energy’s position in the market while accentuating the brand pillars of Certainty, Expertise, and Detailed/Flawless Execution.
Beyond the brand position, Splendor executed a comprehensive messaging identity overhaul for CS Energy involving strategic website copy, a mission statement, an elevator pitch, and a brand manifesto.
PRINT COLLATERAL FOR SOLAR FIRM
Branded & crafted collateral
Splendor also crafted high-quality, branded collateral for the newly established energy company. Included were business cards, a stationery system, pocket folders, as well as overview brochures to help with CS Energy’s day to day operations needs. These materials were consistent to the powerful branding, messaging and identity that was created for the company rebrand.
Work that works
Overall, the branding, positioning and messaging effort has benefited CS Energy tremendously. Since the rebrand, they firm’s revenues have increased 20% and CS Energy was recognized as one of the nation’s top 10 companies in their industry. Splendor was proud to help our friends at CS Energy exceed their goals.