Helping a wrestling brand fight above their weight class.

SPORTS APPAREL BRANDING, MARKETING AND MEDIA

Scraplife

Scraplife is a rising brand within a selective and discerning sports community. Wrestlers demand authenticity, truth, and quality. With the worldwide sporting apparel powerhouse Under Armour behind the business, Scraplife needed to reach a wider audience through a comprehensive marketing effort. The multi-faceted business offers top quality apparel, wrestling team gear, and a best-in-class wrestling shoe.

SCRAPLIFE.COM

Deliverables
Branding
Design
Web
Print
Social
Digital Marketing
SEO
Photography & Video
PR/Media Relations

WEBSITE DESIGN BOOST FOR ECOMMERCE

Landing pages that
break through barriers

Splendor developed several one-of-a-kind pages for various areas of the Scraplife website. From a custom team wear program to sponsored athlete bios to campaign-specific landing pages, we ensured that the look and feel of their entire website set them up for success. These pages consisted of custom layout and design, custom video, custom photography, and 3D renderings.

Branding, Design, Media and Uniformity Across All Channels

Splendor developed a rock-solid design scheme and creative strategy that elevated the brand across B2B and B2C channels.

Email marketing, printed collateral, event graphics, online ads, website layouts, and everything in between. We crafted a massive library of high-impact branded media that reflects the high standards around which the company was founded. All imagery was enhanced by photography and video that Splendor integrated into each and every piece of marketing material.

BRAND AND MARKETING STRATEGY

Leveraging the brand’s unique differentiators

Scraplife has some distinct strengths and offerings that we took full advantage of when introducing the brand to the world. Some of the most well-known and highest performing wrestlers in the world serve as spokespeople for the brand. Several are world champions and soon-to-be Olympians. Splendor strategized an effective influencer program to leverage these athletes and promote their products across an array of media channels.

SOCIAL MEDIA MARKETING

Brand and reputation management

Our online marketing efforts included a massive social media campaign across channels including Instagram, Facebook, Twitter and more. Our social media marketing program included organic social media publishing, community management, reputation management, social media advertising, strategic posting and hashtagging, interaction and engagement with the target audience on behalf of the brand, and much more.