Helping a wrestling brand fight above its weight class.

SPORTS APPAREL BRANDING, MARKETING AND MEDIA

Scraplife

Scraplife is an authentic wrestling apparel brand that is enjoying a surge in popularity among the youth, high-school athletes, college athletes and Olympians alike. Wrestling is a selective and discerning sporting community boasting athletes that are highly-skilled and highly invested. Which means they will settle for nothing less than high-quality, best-in-class shoes, apparel, and gear. Backed by worldwide sporting apparel powerhouse Under Armour, ScrapLife needed to build a brand and showcase its authenticity in an already crowded market.
SCRAPLIFE.COM

Deliverables
Branding
Design
Web
Print
Social
Digital Marketing
SEO
Photography & Video
PR/Media Relations

WEBSITE DESIGN BOOST FOR ECOMMERCE

Landing pages built to win

Splendor developed several one-of-a-kind pages for various areas of the ScrapLife website. From a custom team wear program to sponsored athlete bios to campaign-specific landing pages, we created an awe-inspiring look and feel that set up the brand for success. These pages consisted of custom layout and design, custom video, custom photography, and 3D renderings.

Branding, Design, Media and Uniformity Across All Channels

Splendor developed a rock-solid design scheme and creative strategy that elevated the brand across B2B and B2C channels.

Custom videos, digital, social, team-wear catalogs, email marketing, printed collateral, event graphics, online ads, website layouts, and everything in between. We crafted a massive library of high-impact branded media which reflects the high standards around which the company was founded. All imagery was enhanced by photography and video that Splendor integrated into each and every piece of marketing material.

BRAND AND MARKETING STRATEGY

World champion influencers

The “ScrapLife Squad” (as we branded them) features a collection of the most decorated and highest performing wrestlers in the world. World Champions, NCAA Champions, and soon-to-be Olympians are the brand spokespeople. In the wrestling world, these athletes are superstars – and we knew just how to leverage them. Splendor strategized an effective digital, social and video influencer campaign to promote the brand across multiple channels, as well as the launch of ScrapLife’s first signature shoe – the Ascend One.

SOCIAL MEDIA MARKETING

Brand and reputation management

Our online marketing efforts included a massive, integrated social media campaign across multiple platforms including Instagram, Facebook, Twitter and more. Our social media marketing program not only included organic social media publishing but we engineered a killer Instagram puzzle grid to kick off the campaign. Splendor also spearheaded ScrapLife’s community management and reputation management. We used the power of our wrestling celebrities and coordinated with them timed social campaigns to tease, and ultimately steadily feed the hungry customer base. Social media advertising, strategic posting, and hash-tagging helped create awareness and elevate the brand.