NAMING, BRANDING, LOGO DESIGN
Creating a name, brand strategy, and logo design for a new technology startup requires careful planning. Splendor started by diving in to understand the vision, mission, and target audience of the product. We conducted market research to identify industry trends and competitors, then crafted a unique and memorable name that aligns with the startup’s values. We coined the name “Advanced Training Athletic Club,” from which the acronym ATAC was born. From there we developed a brand strategy that highlights ATAC’s unique selling points. From there, a visually striking logo established a cohesive visual identity. We implemented the finalized brand identity across all channels.
CUSTOM WEBSITE DEVELOPMENT
While ATAC is a native mobile app for iPhones and Androids, there was still a need for a smart and elegant website to house all of the primary marketing and education materials for the company. The marketing efforts and specifically social media management drove users largely to the app stores, but prospects often visited the custom website we created in order to learn about the system, the app, and the people behind the technology. This custom website design won multiple awards in multiple categories, and is the perfect complement to the design and aesthetic of the brand as a whole.