CRE PROPERTY WEB, BRANDING AND MARKETING
M Station is a magnificent new office and retail development replacing a former strip mall in Morristown, NJ. The 2-building, 400,000 sq ft complex will revitalize the area and boost downtown businesses. Instead of a traditional marketing approach focused on the building and its amenities, we highlighted Morristown itself and everything the town has to offer.
Bars, restaurants, theatre, housing, a vibrant workforce, banking, gyms, schools and more are what will draw companies from other parts of the state – and other parts of the country – to M Station. Splendor was contracted to create a brand for M Station and is in the process of filling traditional and digital channels with cohesive messaging to drive interest in the property.