CRE PROPERTY WEB, BRANDING AND MARKETING
M Station is a magnificent new office and retail development which is being built by SJP Properties to replace a former strip mall in Morristown, NJ. The 2-building, 373,000 sq. ft. complex will help revitalize the area and boost downtown businesses.
M Station faced several challenges as it approached the starting line. Several groups in town were concerned about the effects the project would have on traffic, existing business, local residents, and the environment. Splendor was contracted to create a brand for M Station to tell the story and shed light on the positive impact the project will have on the business and neighborhood communities.
Our efforts facilitated a lease deal with a large anchor tenant, which helped ensure the forward movement and success of the project.