Splendor explored name options for the growing practice, and ultimately established “One Surgical” to represent the combined expertise of the three surgeons. We developed an entire identity for the practice, from logo design to stationery, brochure design and brand standards. The overall brand is elegant and professional.
We created an entirely custom website design to coincide with the marketing effort for this practice. Paying close attention to the patient journey (user experience) through the website, we crafted several important calls-to-action to guide visitors toward contacting the practice. We also structured the website to provide extensive patient education resources, which was highly beneficial for the website’s search engine rank (see below).
Patients regularly research medical options and providers – sometimes while in the hospital via a mobile device – and often self-diagnose. Additionally, primary care doctors visit patients in the hospital less frequently than in the past. Specialized surgeons have fewer opportunities to meet doctors face to face, and as a result, the referral chain has been disrupted.
Splendor partnered with Dr. Pereira to increase the practice’s visibility and brand recognition within a specialized field to a targeted audience of patients and referring doctors. Through our marketing efforts, we verified, managed, and grew the practice on a number of platforms, forums and media.
Social media marketing
Our online marketing efforts encompassed social media, directory listings, health ratings websites, and more. We orchestrated Dr. Pereira’s reputation management on websites like Vitals and Healthgrades to ensure reviews were accurate and fair, and responded to in a professional manner.
Search engine optimization
Along with our other online marketing efforts, we launched an SEO campaign to increase search engine visibility when patients searched for their specialties. One Surgical now dominates the search results for many targeted key phrases.
Through our effective PR efforts, we were able to earn serious visibility and recognition for One Surgical via a compelling story published in the Star Ledger newspaper and on NJ.com.
Within this article, Dr. Pereira was cited as a well-established subject matter expert, highlighting his years of experience and specialized training.
We crafted several customer testimonials for Dr. Pereira, adhering strictly to HIPPA compliance regulations to protect patients’ privacy. These patient stories provide incredibly powerful, unbiased value that helps propel and strengthen the practice and the doctor’s presence. We repurposed and republished on the practice website and on social media platforms.