Branding agency in New Jersey and Florida
Splendor, a leading creative agency, partnered with Sensient Food Colors to rebrand their groundbreaking Certasure Program. The Certasure Program is regarded as an innovative breakthrough in natural food color safety certification. Splendor crafted a transformative brand position to captivate both established customers and prospects. Drawing upon Sensient Food Colors’ unwavering commitment to purity and transparency, Splendor meticulously crafted Certasure’s message and tone.
Splendor drove the “certainty” aspect home with Certasure’s branding, creating a compelling narrative that resonates with the highly scientific-minded customer base. The agency emphasized Certasure’s role as a guardian of trust and safety in the realm of natural food coloring, positioning it as the safest choice for those who demand purity and certainty.
The brand positioning articulated by Splendor empowered an omni-channel campaign that drove the messaging across multiple demographics and a wide swath of marketing channels. Through innovative storytelling and immersive branding strategy, Certasure was introduced to a wider audience, attracting seasoned industry veterans and industry newbies alike, with its promise of unrivaled standards and commitment to natural food color safety.
Video Production for Global Client
The ultimate expression of this brand position was an award-winning video Splendor produced. This 60 second piece tells the Certasure story in an eye-catching way, complete with script, storyboard, animation, motion graphics, and video editing.