BRAND STRATEGY & MARKETING COLLATERAL
Before we delved into specific initiatives, we zeroed in on Gordon’s unique model in order to solidify the brand identity and presence. First, Splendor helped strategize and formulate a color palette which was subsequently translated into a comprehensive brand standards and guidelines document. While developing Gordon’s visual standards, we also crafted powerful brand messaging and content which was used across various mediums including internal documentation, the website, collateral, social campaigns, and email campaigns. To better arm the product sales team, we also designed a massive product look-book, as well as product brochures, and more – all of which were bold, elegant, fun and distinctly Gordon.
CUSTOM WEBSITE DESIGN
A big part of our success with Gordon involved the design and development of a one-of-a-kind website. This particular site was crafted with the utmost level of sophistication and user-experience in mind. With white space, a captivating combination of brand color palette, creative copy & CTAs, we shaped the ultimate user experience for designers, architects and buyers. We also implemented state-of-the-art functionality within the site, such as an interactive lookbook, a detailed brochure design, product details, designer bios, galleries, and more.