Figenza Vodka
Dubbed one of the “sexiest vodkas” by beverage managers and journalists, the image and appeal of Figenza have demanded a combination of sophistication and style in all of its marketing materials. Splendor has created an extensive arsenal of traditional and digital assets that have helped this brand grow tremendously over the past several years.
The brand is an interesting, elegant hybrid between a vodka and a liqueur, and its unmistakable packaging and unique reputation as “THE fig vodka” have set the stage for some really creative marketing endeavors.
The Figenza website takes full advantage of some beautiful custom photography, which was strategically and artfully directed and produced by Splendor. The large scale, epic imagery adorns the screen and makes a beautiful statement, which is followed through by elegant and relatively minimalist layout and design through the website pages.
Splendor conceived and orchestrated an engaging social media marketing campaign for Figenza. From concept to content to imagery to publishing, our initiatives were creative, original, and clever. The result was highly effective at creating buzz.
