Here Will Get You There.

BRANDING, WEB, & ADVERTISING FOR NEW JERSEY COLLEGE

Brookdale Community College

CHALLENGE

In a competitive higher education landscape, Brookdale Community College faced a familiar but urgent challenge: overcome outdated perceptions and redefine the value of community college. Rather than simply driving enrollment, Brookdale needed a brand platform that could resonate with a broad spectrum of prospective students from traditional high school graduates to career changers and adult learners.

Their ambition was clear: reposition Brookdale as a dynamic launchpad toward meaningful, career-driven futures, not as a fallback or secondary choice.

SOLUTION

Splendor created and deployed a comprehensive brand-to-growth system designed to spark awareness, shift perception, and drive enrollment. We aligned strategy, storytelling, and channel performance into one cohesive effort to make Brookdale more relevant, more engaging, and more aspirational.

BROOKDALECC.COM

Deliverables
Brand identity, brand positioning, and tagline creation
Messaging framework and creative platform
Fully redesigned website
Scripting and production of television campaign
Digital, print, and social campaigns
SEO and performance-driven content
Internal communications tools and rollout assets
community college branding
What We Delivered
  • STRATEGIC BRAND PLATFORM

    Developed a unifying brand voice and the tagline “Here Will Get You There”—reinforcing Brookdale’s role as a bridge to real-world careers and personal progress.

  • MULTI-CHANNEL CREATIVE CAMPAIGN

    Produced compelling visual storytelling, television campaign, videos, and persona-driven messaging to authentically speak to varied audiences.

  • DIGITAL ECOSYSTEM & SEO

    Designed and launched a modern, intuitive website with optimized content architecture to improve SEO search visibility and user engagement.

  • ONMICHANNEL ACTIVATION

    Rolled out a fully integrated omni-channel campaign across digital, social, print, and television expanding reach across platforms.

brookdale community college billboard
brookdale branding
Business Impact
  • ENROLLMENT INCREASE

    Campaigns led to a double digit increase in enrollment.

  • REPOSITIONED BRAND PERCEPTION

    Strengthened Brookdale’s standing as a first-choice, career-focused institution.

  • INCREASED COMPETITIVE DIFFERENTIATION

    Created meaningful separation from regional institutions through elevated messaging and creative execution.

  • UNIFIED COMMUNICATIONS

    Aligned internal and external messaging under a single, compelling brand platform.

  • INCREASED PROGRAM AWARENESS

    Improved visibility and understanding of Brookdale’s academic and career pathways.

  • STRONGER AUDIENCE ENGAGEMENT

    Messaging and creative drove higher interest and response across key prospective student audiences.

brookdale community college marketing
brookdale community college marketing
brookdale community college marketing
brookdale community college marketing
brookdale community college marketing
Kathy Kamatani

Brookdale website redesign

Frequently Asked Questions

Who designed the Brookdale Community College website?

Splendor was the web design firm that led a full redesign of the Brookdale Community College website, creating a modern, accessible, and visually engaging experience for students, faculty, and staff.

What was Splendor’s role in the Brookdale website project?

Splendor handled the complete visual redesign, including UX/UI improvements, responsive design, content structuring, multimedia integration and full website development to enhance user experience across devices.

What makes the Brookdale website redesign successful?

This higher ed website design project focuses on clarity, ease of navigation, and visual appeal, ensuring that visitors can quickly find information while presenting Brookdale’s brand in a cohesive, professional way.

What was the goal of the Brookdale website redesign?

Splendor’s goal was to create a higher ed website that is visually modern, easy to navigate, and accessible to all users, while reflecting Brookdale’s brand and supporting student engagement.

How did Splendor improve the user experience on the Brookdale site?

By simplifying navigation, optimizing content structure, and integrating responsive design, Splendor ensured that the website works seamlessly on desktops, tablets, and mobile devices.

Did Splendor handle visual design and branding as part of the redesign?

Yes, Splendor developed a cohesive visual design system and refreshed branding elements to align with Brookdale’s identity and appeal to prospective students and faculty.

What makes Splendor’s approach to higher education website redesign different?

Splendor combines strategy, design, and technical expertise to create websites that are not only beautiful but also drive engagement, improve usability, and support long-term goals.

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CRAFTING THE INSTITUTION’S STORY

Here Will Get You There.

Everyone we talked to and interviewed had an extraordinary story to tell about their experience at BCC. The common thread was how much the school helped define their path, even for some who had no direction when they started.

 

BRAND STRATEGY & POSITION

A mantra for the school.

“Here Will Get You There” emerged from the exercise as a bit of a mantra for the school. It quickly became the focus of much of their promo material, including a TV spot, billboard, postcards and more.

 

WEB DESIGN FOR COLLEGES & UNIVERSITIES

We designed Brookdale’s website to increase engagement — and enrollment.

Redesigning a 2,200 page college website is no small task, but our custom, modern design presents the brand with consistency, and the modular backend system makes it easy for staff across all departments to update their content regularly.

BRAND STANDARDS ARE THE GOLD STANDARD

A cohesive visual identity.

With a new brand strategy and position in place, Splendor went to work on the presentation of the brand through various materials, design and campaigns. Our new brand standards document that not only gives consistency and purpose to the primary and (numerous) secondary logos the school uses, but set standards for color, typography, photography composition and subject matter.

 

Results

Perception is changing for Brookdale.

It’s no longer an afterthought or consolation, as evidenced by the increase in enrollment and success of their alumni.