Injecting new life into NJ's flu shot campaign.

HEALTHCARE DESIGN & DIGITAL MARKETING

Power to Protect

Power to Protect NJ is a New Jersey-based healthcare initiative aimed at increasing awareness and adoption of influenza vaccines. During COVID pandemic in particular, the flu vaccine took a backseat to other headline health news. Splendor was commissioned, in collaboration with the Partnership for Maternal and Child Health of Northern New Jersey, to design a logo and website for their project, along with various digital ads, billboards, and print materials. We then ran a huge media cmapaign to rasie visibility and awarensss of the program, and incite action to get NJ residents to protect themselves with the flu vaccine, and tpo help spread the word.

POWERTOPROTECTNJ.ORG

Deliverables

Logo
Website Design
Digital Marketing
Out of Home Advertising
Social Media Marketing
Design & Collateral Support
Digital Toolkit

BRAND STRATEGY AND VISUAL IDENTITY

High-impact branding for a healthcare initiative.

Focused on a strong visual identity and logo design, our branding exercise and visual identity work set the stage for this highly successful public healthcare campaign. We created new brand guidelines and visual standards to be used throughout a branded suite of collateral. Including enticing brochures, custom flyers, pitch decks, etc. .

SOCIAL MEDIA GRAPHICS

Shareable social graphics to build engagement.

After completing our branding exercise and logo identity design, the award-winning design team at Splendor crafted an entire suite of social media graphics to be published on the P2P website. These shareable graphics were translated into a multitude of languages, in various formats for different channels, and sized accordingly. This library of social graphics was then published on the P2P site and promoted to boost campaign efficacy.

We implemented the new brand guidelines and tonality throughout a branded suite of collateral. Including enticing brochures, custom flyers, pitch decks, etc. Splendor created powerful video shorts and graphics, to further showcase The Boulos Companies’ brand messaging and visual standards across a multitude of mediums.

ONLINE ADVERTISING

Online Presence and Audience Engagement.

Through various advertising platforms, such as Google Ads and Paid Social Media Ads, we presented ads to a targeted audience of people who have expressed interest in the subject matter to maximize online reach and elevate the ultimate target audience engagement.

SOCIAL MEDIA MARKETING

Superb Social Media.

To further embed their new brand amongst Boulos’s audience of industrial sellers, buyers, and potential brokers. Splendor helped launch a prolific social media effort across Instagram and LinkedIn. With a combination of engaging and bold visuals coupled with strategic captions & hash-tagging, — as well as attentive community management — we were able to boost the company’s awareness and elevate its, fun yet professional personality.