We brought this real estate firm to new heights.


Sentry Commercial

Sentry Commercial operates differently than the typical brokerage – their team believes in collaboration and sharing of information. Splendor was commissioned to rebrand the firm, establishing a voice and tone for their messaging, a visual identity that represented their brand consistently across all media, a world-class online presence including a robust mobile app, and a marketing program to bring their message to a targeted audience.


Brand identity

We crafted a new visual identity for Sentry Commercial, including a logo design and a complete branding identity guidebook. We paid homage to their previous color scheme, but gave the firm a fresh new look with a custom icon, modern, industrial typefaces, and a versatile and iconic look.

commercial real estate gallery
Brand position

In the commercial real estate industry, Sentry is breaking new ground. While every company touts their commitment to their clients, Sentry is built for it. They have so much knowledge, so much data, so much experience — so much of the very tools their clients need to be successful — and they want to share it all.

Traditionally, commercial real estate companies have been known to be territorial with their listings, their information and relationships. Not here. Sentry believes in an open dialogue and a free flowing exchange of ideas and information. They believe this breakthrough way of doing business will ultimately benefit their clients, community and industry as a whole.

more care per square foot

Message development

Sentry’s community-focused and collaborative approach is uncommon in their industry. As founder, Mark Duclos puts it, “Our approach is real people, with their feet on the ground, building relationships that benefit our clients, our community, and our team.” We crafted language for Sentry’s website and marketing materials that encompasses their people-centric approach, and rolled it out across all media.

real estate web design
Website design

The website design we created for Sentry Commercial is a massive symphony of data feeds, property listings (both active and closed comps), service offerings, videos, company information, and news – all tied together nicely through consistent branding.

CRE property feeds

We created a Sales & Lease Data section of the site to present closed deals and historical data. This section, like the properties section, is searchable, filterable, and pulls in data from a massive third party database. Search results are sortable by transaction type, address, sq ft, date and more.


As an extension of the brand strategy, we created a company overview video that perfectly sums up the Sentry Commercial approach, and exemplifies what sets their team apart. Splendor conceptualized and wrote the script for this piece, and handled all production and editing, including an on-location live action shoot.

app development
custom app development
App development
commercial real estate marketing
Digital marketing

Our marketing strategy for Sentry needed reflect their unique philosophy and approach. Our digital marketing efforts include: social media publishing and management, online banner ads creation and orchestration, email marketing, blogging, print ads, case study development and short video animations.

Branded collateral

From signage to stationery to brochures and property flyers, we designed custom printed materials to support Sentry’s business development efforts and reinforce the brand.