STRATEGIC BRAND POSITIONING AND MESSAGING
Crafting a unified language
In the commercial real estate industry, Sentry Commercial is breaking new ground. While every company touts their commitment to their clients, Sentry Commercial is built for it. They have so much knowledge, so much data, so much experience, so much of the very tools their clients need to be successful — they want to share it all.
Traditionally, commercial real estate companies have been known to be territorial with their listings, their information and relationships. Not here. Sentry Commercial believes in an open dialogue and a free flowing exchange of ideas and information. They believe this breakthrough way of doing business will ultimately benefit their clients, community and industry as a whole.
more care per square foot
Sentry Commercial’s community-focused and collaborative approach is uncommon in their industry. As founder, Mark Duclos puts it, “Our approach is real people, with their feet on the ground, building relationships that benefit our clients, our community, and our team.” We crafted language for their website and marketing materials that encompasses their people-centric approach, and rolled it out across all media.