Robert Edward Auctions
Robert Edward Auctions (REA) has spent over three decades building one of the most trusted names in sports memorabilia. With a reputation rooted in integrity and expertise, their team has handled some of the rarest collectibles and most record-breaking sales in the industry. REA needed a brand that could match the scale of their success, and speak to both longtime collectors and a new generation of enthusiasts.
Our work began with in-depth discovery and strategic positioning, culminating in the tagline, “A Signature Approach to Collectibles.” This phrase reflects REA’s dedication to excellence with a personalized touch. We brought the brand to life through a redesigned website, a full suite of print materials, video, and social media graphics. The result is a timeless yet modern brand system—one that honors REA’s legacy while positioning them for the next chapter.
