Nothing Less than Exceptional

LAW FIRM MARKETING, BRANDING, AND WEB DESIGN

Murphy, Schiller, & Wilkes LLP

CHALLENGE

In the competitive NJ/NY metro region, Murphy, Schiller & Wilkes LLP (MSW) built a reputation as a skilled, experienced law firm with a laser focus on the commercial real estate industry. With a strong track record of successful cases, MSW was seen as a “special ops” firm for complex matters. However, their brand and digital presence did not fully reflect their stature or specialization. To strengthen positioning and increase visibility, MSW needed a cohesive brand position and identity, as well as ongoing marketing support to tell their story.

SOLUTION

Splendor partnered with MSW to develop a brand strategy and marketing ecosystem that captured their results-driven culture. We crafted their brand position Nothing Less Than Exceptional to serve as the firm’s north star communicating their commitment to excellence. We brought the brand to life through a modern, professional website, powerful marketing collateral, print ads and trade show materials, all designed to showcase MSW’s specialized expertise.

murphyllp.com

Deliverables

Brand strategy and visual identity
Marketing materials
Social media
Digital graphics
Print collateral
Trade show booth design
Website

What We Delivered

STRATEGIC BRANDING
Defined MSW’s brand as the go-to commercial real estate law firm with the platform of Nothing Less Than Exceptional.
WEBSITE DESIGN & DEVELOPMENT
Built a professional, user-friendly site highlighting the firm’s track record and capabilities.
MARKETING & SOCIAL MEDIA
Produced consistent digital content and campaigns to increase reach and visibility.
DESIGN & COLLATERAL
Developed print, digital graphics, and trade show materials to support business development.

Business Impact

INCREASED VISIBILITY
Expanded awareness of MSW across the NJ/NY metro region.
COHESIVE BRAND IDENTITY
Unified the firm’s image across web, digital, and print platforms.

ONGOING COLLABORATION
Maintain a long-term relationship to drive continued visibility and brand strength.

“The Splendor team is the best in the business. They were able to fully understand who we are as a firm, and create branding that reflected our core ethos. Working with Splendor has truly been a pleasure. We couldn’t ask for a better partnership.”
Chris J. Murphy, PartnerMurphy Schiller & Wilkes LLP

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Branding Agency in New Jersey:

Splendor’s partnership with MSW has been instrumental in shaping the firm’s identity and brand presence. With a keen understanding of MSW’s values and goals, Splendor has crafted a distinctive brand that resonates with clients and reinforces MSW’s position as a trusted legal advisor.

Marketing and Social Media:

In the realm of digital engagement, Splendor has worked closely with MSW to develop impactful marketing strategies and compelling social media content. From creating custom graphics to executing targeted campaigns, Splendor has helped MSW effectively connect with their audience, driving engagement and enhancing brand visibility across various online platforms.

Trade Show Booth Materials and Promotional Items:

More recently, Splendor has expanded its collaboration with MSW to include the development of trade show booth materials and promotional items. From eye-catching backdrops to sleek retractable banners, Splendor has ensured that MSW stands out at industry events, attracting attention and sparking conversations. Additionally, Splendor has crafted promotional materials such as branded bags and golf balls, further extending MSW’s brand presence and leaving a lasting impression on clients and prospects alike.

Print Collateral Development:

Splendor has played a pivotal role in creating a diverse range of print collateral for MSW, each meticulously designed to reflect the firm’s professionalism and expertise. From brochures to stationery, every piece serves as a tangible representation of MSW’s commitment to excellence and client satisfaction.