Gordon Is Good. So Is The Work.

BRANDING & WEBSITE FOR FURNITURE DEALER

Gordon.

CHALLENGE

Gordon International had built a legacy over 50 years as a trusted name in contract furniture, with deep roots in European design partnerships. But to stay competitive in a shifting market—and appeal to a new generation of specifiers, architects, and design professionals—the brand needed to evolve.

With a streamlined new name and a bold vision for growth, Gordon sought more than a rebrand. They needed a fully integrated system to reposition the company as a contemporary design authority without losing the equity of their heritage.

SOLUTION

Splendor developed and launched a complete brand-to-growth ecosystem—positioning Gordon at the intersection of design sophistication and business agility. Our work combined strategic clarity with elevated design, making Gordon impossible to ignore across channels and audiences.

GORDONISGOOD.COM

Deliverables

Brand voice and narrative
Website strategy, design, and development
Content and channel strategy
Print and digital collateral
Social media and email campaigns
SEO and performance-focused copy

BRAND STRATEGY & MARKETING COLLATERAL

A beautiful, bold strategy and color palette.

Before we delved into specific initiatives, we zeroed in on Gordon’s unique model in order to solidify the brand identity and presence. First, Splendor helped strategize and formulate a color palette which was subsequently translated into a comprehensive brand standards and guidelines document. While developing Gordon’s visual standards, we also crafted powerful brand messaging and content which was used across various mediums including internal documentation, the website, collateral, social campaigns, and email campaigns. To better arm the product sales team, we also designed a massive product look-book, as well as product brochures, and more – all of which were bold, elegant, fun and distinctly Gordon.

CUSTOM WEBSITE DESIGN

UX, UI, U-Bet.

A big part of our success with Gordon involved the design and development of a one-of-a-kind website. This particular site was crafted with the utmost level of sophistication and user-experience in mind. With white space, a captivating combination of brand color palette, creative copy & CTAs, we shaped the ultimate user experience for designers, architects and buyers. We also implemented state-of-the-art functionality within the site, such as an interactive lookbook, a detailed brochure design, product details, designer bios, galleries, and more.

SOCIAL MEDIA MARKETING

Stellar social media.

To further embed their new brand amongst Gordon’s audience of architects, designers, and influencers, Splendor helped launch a prolific social media effort across Instagram, Pinterest, and LinkedIn. With a combination of engaging and bold visuals coupled with strategic captions & hash-tagging, — as well as attentive community management — we were able to boost the company’s awareness and elevate its cheeky, artsy personality.

EMAIL MARKETING

Out-of-the-box direct to their inbox.

We knew Gordon’s target audience was constantly checking their email inboxes, so Splendor naturally put a large focus on email marketing. Our team regularly wrote and designed engaging email blasts to drive interest and capture the attention of their customers. From whimsical subject line headers to captivating visual content, these eblasts featured product lines, lookbooks, designer spotlights, and more. Within the first few months of working together, our campaigns garnered the highest click-through-rates to date, garnering over 55%.