Where Fans Win.

BRAND POSITIONING, WEBSITE, AND FAN ENGAGEMENT STRATEGY

Florida Panthers Gameday

CHALLENGE

The Florida Panthers set out to revolutionize the in-stadium experience with the launch of the GameDay app a platform designed to become the most immersive, exciting, and rewarding fan app in professional sports. But for the app to succeed, it needed more than just cutting-edge features. It required a compelling narrative, one that could connect with fans on an emotional level, feel authentic and conversational, and inspire downloads and engagement from day one.

SOLUTION

When the Florida Panthers wanted fans to win on GameDay, Splendor lit the lamp.
Working alongside Brightest Day Labs, we helped develop the brand positioning behind the Panthers’ GameDay app, anchored by a simple idea: GameDay: Where Fans Win. From messaging and web direction to fan engagement strategy, the platform turns every tap, perk, and in-arena moment into a win for Panthers fans.

flapanthersgameday.com

Deliverables

Brand positioning and messaging platform
Campaign tagline and creative framework
Website wireframe and content direction
In-stadium fan engagement communications strategy

Key Initiatives

STRATEGIC BRAND POSITIONING
Developed “Where Fans Win” as the unifying campaign line to frame all app communications.
CONVERSATIONAL MESSAGING FRAMEWORK
Crafted fun, colloquial, peer-to-peer copy that feels authentic to the fan experience.
WEBSITE WIREFRAME & CONTENT DIRECTION
Designed a user journey and wireframe that connects app features to fan benefits, supported by sports-centric headlines and imagery.

FAN ENGAGEMENT STRATEGY
Tied loyalty rewards, perks, and gamification to the emotional payoff of winning, keeping fans engaged long after the final horn.
SCALABLE MARKETING PLATFORM
Created a flexible system broad enough to evolve as new features and partnerships are added.

Results

UNIFIED CAMPAIGN IDENTITY
“Where Fans Win” became the rallying cry for GameDay’s launch, instantly resonating with casual and super fans alike.
ELEVATED FAN EXCITEMENT
Clear, compelling messaging positioned the app as an essential game day companion.

DIGITAL READINESS
A new website framework provided a launchpad for fan acquisition, downloads, and engagement.

florida panthers gameday app landing page

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Branding Agency in New Jersey:

Splendor’s partnership with MSW has been instrumental in shaping the firm’s identity and brand presence. With a keen understanding of MSW’s values and goals, Splendor has crafted a distinctive brand that resonates with clients and reinforces MSW’s position as a trusted legal advisor.

Marketing and Social Media:

In the realm of digital engagement, Splendor has worked closely with MSW to develop impactful marketing strategies and compelling social media content. From creating custom graphics to executing targeted campaigns, Splendor has helped MSW effectively connect with their audience, driving engagement and enhancing brand visibility across various online platforms.

Trade Show Booth Materials and Promotional Items:

More recently, Splendor has expanded its collaboration with MSW to include the development of trade show booth materials and promotional items. From eye-catching backdrops to sleek retractable banners, Splendor has ensured that MSW stands out at industry events, attracting attention and sparking conversations. Additionally, Splendor has crafted promotional materials such as branded bags and golf balls, further extending MSW’s brand presence and leaving a lasting impression on clients and prospects alike.

Print Collateral Development:

Splendor has played a pivotal role in creating a diverse range of print collateral for MSW, each meticulously designed to reflect the firm’s professionalism and expertise. From brochures to stationery, every piece serves as a tangible representation of MSW’s commitment to excellence and client satisfaction.