01Target.
This brand is targeted to younger consumers. This target is ad savvy and doesn’t have a tremendous amount of spending power. Thus, we needed to connect with them in a way that would resonate and drive trial.
02Strategy.
This national print, social and in-store campaign mocked the entire fragrance industry’s approach to advertising. The campaign was so successful that the authentic, high-priced brands (with much bigger spends) forced a few of the magazines to pull our ads. There was no stopping us on social, however. Seems we struck a nerve with those big brands, and our clients couldn’t have been happier.
