Branding, Design, Media and Uniformity Across All Channels
Splendor developed a rock-solid design scheme and creative strategy that elevated the brand across B2B and B2C channels.
WEBSITE DESIGN BOOST FOR ECOMMERCE
Landing pages built to win
Splendor developed several one-of-a-kind pages for various areas of the ScrapLife website. From a custom team wear program to sponsored athlete bios to campaign-specific landing pages, we created an awe-inspiring look and feel that set up the brand for success. These pages consisted of custom layout and design, custom video, custom photography, and 3D renderings.
Custom videos, digital, social, team-wear catalogs, email marketing, printed collateral, event graphics, online ads, website layouts, and everything in between. We crafted a massive library of high-impact branded media which reflects the high standards around which the company was founded. All imagery was enhanced by photography and video that Splendor integrated into each and every piece of marketing material.
BRAND AND MARKETING STRATEGY
World champion influencers
The “ScrapLife Squad” (as we branded them) features a collection of the most decorated and highest performing wrestlers in the world. World Champions, NCAA Champions, and soon-to-be Olympians are the brand spokespeople. In the wrestling world, these athletes are superstars – and we knew just how to leverage them. Splendor strategized an effective digital, social and video influencer campaign to promote the brand across multiple channels, as well as the launch of ScrapLife’s first signature shoe – the Ascend One.
SOCIAL MEDIA MARKETING
Brand and reputation management
Our online marketing efforts included a massive, integrated social media campaign across multiple platforms including Instagram, Facebook, Twitter, and more. Our social media marketing program not only included organic social media publishing but we engineered a killer Instagram puzzle grid to kick off the campaign. Splendor also spearheaded ScrapLife’s community management and reputation management. We used the power of our wrestling celebrities and coordinated timely social campaigns with them to tease promotions, and ultimately steadily feed the hungry customer base. Social media advertising, strategic posting, and hash-tagging helped create awareness and elevate the brand.
