Coastal Living, Redefined.

COASTAL LUXURY BRANDING & DESIGN

SURFHOUSE Asbury Park

SURFHOUSE Asbury Park is a premier residential community just one block from the beach and steps from the city’s vibrant boardwalk, music, and arts scene. Offering 206 apartments, 20 luxury townhomes, and amenities like a landscaped courtyard, heated pool, rooftop lounge, and fitness studio, SURFHOUSE embodies modern coastal living.

Splendor brought this vision to life through a cohesive brand system. We developed SURFHOUSE’s brand messaging, website, marketing collateral, signage, email campaigns, and digital advertising, ensuring that every touchpoint conveys one unified story: Coastal Living, Redefined.

The result is a polished, integrated identity and marketing presence that places SURFHOUSE among Asbury Park’s most luxurious destinations while establishing a distinctive brand voice of its own.

SURFHOUSEASBURYPARK.COM

Deliverables
Web
Print
Marketing
Signage
Messaging
surfhouse website
surfhouse marketing
surfhouse website
surfhouse aerial
surfhouse signage
surfhouse courtyard
surfhouse sidewalk sign
surfhouse lobby
SURFHOUSE collateral

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Brand Development:

Splendor partnered with Starfield Companies to create the complete brand identity for SURFHOUSE Asbury Park. From the beginning, our goal was to craft luxury branding that reflected the unique personality of the property and the lifestyle of its residents. Drawing from our experience in multifamily branding and real estate branding, we built a visual and verbal system that balances modern coastal aesthetics with a strong, recognizable presence. This approach positioned SURFHOUSE as one of the most desirable Asbury Park multifamily communities, setting it apart from other luxury apartment developments in the region.

Process and Strategy:

The SURFHOUSE project required more than design—it demanded a comprehensive strategy. Splendor began with research into the Asbury Park market, identifying what prospective residents valued most in luxury apartment living. We then created messaging, visual assets, and marketing tools that emphasized lifestyle, exclusivity, and convenience. Every element of the SURFHOUSE Asbury Park branding was developed with consistency in mind, from the tone of the copy to the typography and color palette. This unified strategy ensured that the brand resonated across all touchpoints, strengthening the perception of SURFHOUSE as a premier coastal community.

Website Design:

The SURFHOUSE Asbury Park website is central to the property’s digital presence. Splendor designed a site that not only provides information but also captures the excitement of living by the ocean. Using best practices in real estate web design and multifamily website design, we created an intuitive user experience with clean layouts and strategic calls to action. Website animation was incorporated to bring energy and movement, helping prospective residents envision the lifestyle before ever visiting the property. The site serves as a key tool for both leasing and brand awareness, showcasing how thoughtful digital design supports real estate marketing goals.

Marketing Execution:

To bring the SURFHOUSE brand to market, Splendor developed a wide range of real estate marketing materials. These included brochures, postcards, leasing collateral, and signage that extended the visual identity into the physical environment. Digital campaigns were also launched, combining email outreach and targeted advertising to reach potential residents where they are most active. Our luxury apartment marketing efforts ensured that every audience interaction reinforced the SURFHOUSE brand story. By weaving branding, web design, and marketing together, we created a seamless experience that speaks directly to the expectations of today’s multifamily renter.

Asbury Park Market Context:

Asbury Park has grown into one of the most vibrant coastal cities in New Jersey, known for its music scene, arts community, and evolving residential landscape. For a property like SURFHOUSE, standing out required a strong, distinctive identity. Splendor’s approach to Asbury Park branding combined the character of the city with the sophistication of a modern multifamily property. By positioning SURFHOUSE within the broader story of Asbury Park’s growth, we were able to emphasize its value not just as an apartment community but as a lifestyle destination.

Results and Impact:

The result of our partnership with Starfield Companies is a polished and cohesive brand system that elevates SURFHOUSE Asbury Park above the competition. The branding, website design, and marketing campaigns have helped establish SURFHOUSE as a benchmark for multifamily developments in coastal markets. Our work demonstrates how luxury branding, real estate web design, and multifamily website design can transform a property into a powerful brand presence. Today, SURFHOUSE Asbury Park is recognized as a symbol of modern coastal living and a case study in effective real estate marketing.