A Signature Approach to Collectibles. A Grand Slam of Creative.

SPORTS AUCTION HOUSE BRANDING & DESIGN

Robert Edward Auctions

Robert Edward Auctions (REA) has spent over three decades building one of the most trusted names in sports memorabilia. With a reputation rooted in integrity and expertise, their team has handled some of the rarest collectibles and most record-breaking sales in the industry. REA needed a brand that could match the scale of their success, and speak to both longtime collectors and a new generation of enthusiasts.

Our work began with in-depth discovery and strategic positioning, culminating in the tagline, “A Signature Approach to Collectibles.” This phrase reflects REA’s dedication to excellence with a personalized touch. We brought the brand to life through a redesigned website, a full suite of print materials, video, and social media graphics. The result is a timeless yet modern brand system—one that honors REA’s legacy while positioning them for the next chapter.

COLLECTREA.COM

Deliverables

Strategy
Branding
Web
Print
Social Media
Video

NAMING, BRANDING, LOGO DESIGN

Setting the stage for the entire visual scheme.

Creating a name, brand strategy, and logo design for a new technology startup requires careful planning. Splendor started by diving in to understand the vision, mission, and target audience of the product. We conducted market research to identify industry trends and competitors, then crafted a unique and memorable name that aligns with the startup’s values. We coined the name “Advanced Training Athletic Club,” from which the acronym ATAC was born. From there we developed a brand strategy that highlights ATAC’s unique selling points. From there, a visually striking logo established a cohesive visual identity. We implemented the finalized brand identity across all channels.

CUSTOM WEBSITE DEVELOPMENT

An award-winning web design.

While ATAC is a native mobile app for iPhones and Androids, there was still a need for a smart and elegant website to house all of the primary marketing and education materials for the company. The marketing efforts and specifically social media management drove users largely to the app stores, but prospects often visited the custom website we created in order to learn about the system, the app, and the people behind the technology. This custom website design won multiple awards in multiple categories, and is the perfect complement to the design and aesthetic of the brand as a whole.

SOCIAL MEDIA MARKETING

Driving engagement and conversions.

Splendor’s social media management for this startup brand has been exceptional. We thoroughly understood the ATAC’s goals and target audience, and crafted a compelling content plan. Our consistent branding across platforms, along with captivating content, generated meaningful engagement. As we progressed, we monitored channels and optimized the strategy based on performance metrics. Our attention to detail and creative execution resulted in a thriving social media presence, fueling the startup brand’s growth and success.

MOBILE APP DESIGN

Creating a best-in-class mobile app.

The ATAC mobile app is one of the world’s best and most comprehensive fitness apps on the market. The company’s CEO and Founder conceptualized and wrote extensive algorithms to evaluate users’ unique goals, needs, and the appropriate activities to enable them to work towards and achieve real-world objectives. Splendor worked to create the app, along with a dedicated team of amazing developers, and put ATAC on a path to success.

CUSTOM VIDEO PRODUCTION

A mind-blowing hero video.

Splendor’s scripted, story-boarded, produced, directed and edited a sensational hero video spot for ATAC to launch version 1.0 of the app. The video features 6x World Champion and Olympic Gold Medalist Jordan Burroughs, who flew in for an intense three-day shoot. Splendor rented a 50,000 sf. warehouse in Brooklyn, NY, and brought on a crew of over 50 people to the set of this amazing production. This custom video production won multiple awards and was a smashing success for the launch of ATAC.