End-to-End Project Advisory.

REAL ESTATE BRANDING & WEB DESIGN

LanTree Build

Building on a decades-long reputation in the real estate development sector, Lantree established a new division focused on third party services for construction and project management. Splendor was commissioned to create an all-new brand, strategy, logo, identity, print collateral and a best-in-class website. The results of this engagement helped position the firm as a trusted partner, as opposed to a potential competitor.

LANTREEBUILD.COM

Deliverables
Strategy
Branding
Web
SEO
Print
Social Media
Email
lantree logo
real estate brochure
lantree letterhead
lantree brand photography

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BRAND POSITIONING AND MESSAGING

Brand Development.

We crafted an established presence that created a perfect opportunity to build a brand strategy position, visual identity, and a strong brochure piece to help inform and engage a target audience. Crafting an overall voice and verbal tone set a pace for LanTree’s marketing endeavors and formed a personality. This helped facilitate and boost interest and connections-both internally and externally.

 

WEBSITE DESIGN AND DEVELOPMENT

Custom Web Design Presence.

We crafted a web design and presence that showcases the firm’s personality. Through a sophisticated website, we showcased LanTree’s team, what they bring to the table, and their advantages. This impressive website features an industrial-leading user interface with interactive elements, an intuitive user experience, and a world-class brand design. Our team outlined the system flow, navigation, site architecture, and structure.

E-BROCHURE DESIGN

E-Brochures At Its Finest.

To highlight all LanTree has to offer, our team designed an e-brochure that properly reflects the company and its purpose for a construction-based clientele. This effort helped inform and engage the target audience and interested clients with informative content and engaging graphics.

 

LOGO AND VISUAL IDENTITY

Bringing The Vision To Life.

Splendor explored a logo design and visual identity that portrays the face of LanTree. Through a combination of typography, color palette, arrangement, and more. Our designs of this impactful logo were made to be simple, unique, and memorable. Its high-impact visual and tonal representation of LanTree brings an experience and cohesiveness to the firm right at first glance.