Branding for Fine Jewelry Stores

Earth Treasures, Monmouth County’s leading fine jeweler, had a legacy but needed a modern brand refresh. We developed a new branding strategy that retained their established reputation while introducing a polished, contemporary look. This included a new color palette, modern typography, and an updated logo design. The new branding communicates Earth Treasures’ commitment to both tradition and innovation, ensuring they remain top-of-mind in an increasingly competitive market.

Logo Design for Jewelry Store

The previous logo was outdated, featuring an illustration-based design. Its intricate details, simulated 3D effects, and multiple color variations made it challenging to reproduce consistently across various platforms. Our new logo redesign for this renowned jewelry store introduces a bold, high-contrast black and white color palette. The refined diamond icon is paired with an elegant typeface combination. The result is a bespoke brand identity that exudes elegance, sophistication, and integrity—perfectly reflecting Earth Treasures’ long-standing reputation for quality and excellence.

SEO & SEM for Fine Jewelry Stores

In the crowded world of luxury retail, Earth Treasures needed to stand out online. We implemented an SEO strategy to boost organic traffic, focusing on keywords like “fine jewelry,” “custom engagement rings,” and “Monmouth County jeweler.” Alongside an SEM campaign, this increased Earth Treasures’ visibility on search engines and attracted a broader audience, converting online traffic into foot traffic.

Email & Social Media for Jewelers

Splendor created email campaigns for key events like their annual Estate Sale, Silver Sidewalk Sale, and holiday collections. Additionally, we designed engaging graphics for social media giveaways and sales, helping this top NJ jeweler boost customer engagement and attendance at each event, while driving traffic to both their store and website.

Video for Fine Jewelry Retailers

Splendor created a hero video that showcases their decades of service to the community. Filmed on-site, the video gives a look into the expert craftsmanship and commitment to uncompromising quality that defines Earth Treasures. Highlighting their exquisite jewelry, the video connects their legacy with modern-day excellence. In addition to the website hero video, Splendor also produced engaging content for Earth Treasures’ social media channels, including a “Behind the Bench” series, extending their story across platforms.

Strategy for Jewelry Retailers

A timeless brand deserves a thoughtful strategy. For Earth Treasures, we created a strategic plan focused on capturing new clientele while maintaining strong relationships with long-time customers. We analyzed market trends and tailored their messaging and outreach to attract both loyal and new generations of jewelry buyers. The result? An enhanced market presence and a more targeted approach that drives both foot traffic and digital engagement.

Web Design for Earth Treasures Jewelers

Earth Treasures Jewelers unveiled a stunning new website, their first redesign in years, offering a sleek, modern upgrade from the previous site. With enhanced user experience, streamlined navigation, and beautiful visuals that reflect their high-quality jewelry, the new site elevates the brand’s online presence, perfectly aligning with their reputation as Monmouth County’s top fine jeweler since 1974.

Advertising & OOH for Jewelry Retailers

Splendor executed advertising campaigns for Earth Treasures, featuring digital billboards, outdoor signage, newspaper ads, and magazine ads. This mix of OOH (Out-Of-Home) advertising and traditional print media elevated Earth Treasures’ visibility across Monmouth County. Through eye-catching outdoor signage and targeted digital billboards, we maximized local exposure, while newspaper and magazine ads reinforced the brand’s message, positioning Earth Treasures as the area’s premier destination for fine jewelry.

Brochures & Collateral for Jewelry Stores

Earth Treasures needed physical collateral that reflected the quality of their jewelry. We designed elegant marketing materials that matched their high-end aesthetic, using rich textures and a cohesive brand style. These pieces not only elevated the customer experience in-store but also acted as lasting reminders of the brand.