Champions aren't born. They're made.

Branding, Naming, and Marketing For Fitness Category

Advanced Training Athletic Club

CHALLENGE

ATAC is an innovative fitness technology platform engineered for competitive athletes. At inception, the founders needed a strategic partner to help shape their bold vision beginning with naming and extending through digital product development, branding, investor communications, and go-to-market strategy. The challenge was to transform a groundbreaking concept into a market-ready solution with a powerful presence in the crowded and fast-paced fitness tech industry.

SOLUTION

Splendor guided ATAC through every stage of development, from whiteboard to launch. We began with strategic naming and brand identity creation, then defined a clear positioning and messaging framework. Through a dedicated planning sprint, we mapped the user journey and functionality, laying the groundwork for a custom Progressive Web App (PWA). In tandem, we developed high-impact marketing, sales, and investor materials to support early traction, raise visibility, and accelerate growth.

ATAC.APP

Deliverables
Business and product naming
Brand strategy and positioning
Logo and identity system
Website design and development
Progressive Web App UX/UI and build
Investor and pitch presentation design
Video production and promotional content
Social media campaign and email marketing
Print, exhibit, and event materials
atac app design
What We Delivered
  • STRATEGIC FOUNDATION

    Crafted the ATAC name, brand architecture, and messaging to convey elite performance and cutting-edge innovation.

  • PRODUCT & DIGITAL DESIGN

    Designed and built a streamlined, athlete-first PWA experience that integrates seamlessly with user needs.

  • INVESTOR & LAUNCH READINESS

    Delivered pitch decks, videos, and marketing tools to support capital raises and strategic growth initiatives.

  • BRAND VISIBILITY & ENGAGEMENT

    Developed a unified marketing campaign including celebrity athlete initiatives, web, email, social, and live events to drive interest and adoption.

atac social media marketing
Business Impact
  • INVESTOR CONFIDENCE

    Equipped ATAC with a polished, investor-ready identity and toolkit that contributed to early fundraising success.

  • PRODUCT LAUNCH READINESS

    Delivered a fully functional PWA and go-to-market strategy, positioning ATAC to compete at a high level from day one.

  • BRAND RECOGNITION

    Created a striking and memorable identity system that resonates with elite athletes, coaches, and performance professionals.

  • MARKET TRACTION

    Helped ATAC make a strong entrance into the competitive fitness tech space with unified messaging and robust brand assets.

ATAC Social Media
ATAC Social Media
ATAC Social Media
ATAC Social Media
ATAC video production
ATAC video production
ATAC banner design

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NAMING, BRANDING, LOGO DESIGN

Setting the stage for the entire visual scheme.

Creating a name, brand strategy, and logo design for a new technology startup requires careful planning. Splendor started by diving in to understand the vision, mission, and target audience of the product. We conducted market research to identify industry trends and competitors, then crafted a unique and memorable name that aligns with the startup’s values. We coined the name “Advanced Training Athletic Club,” from which the acronym ATAC was born. From there we developed a brand strategy that highlights ATAC’s unique selling points. From there, a visually striking logo established a cohesive visual identity. We implemented the finalized brand identity across all channels.

 

CUSTOM WEBSITE DEVELOPMENT

An award-winning web design.

While ATAC is a native mobile app for iPhones and Androids, there was still a need for a smart and elegant website to house all of the primary marketing and education materials for the company. The marketing efforts and specifically social media management drove users largely to the app stores, but prospects often visited the custom website we created in order to learn about the system, the app, and the people behind the technology. This custom website design won multiple awards in multiple categories, and is the perfect complement to the design and aesthetic of the brand as a whole.
 
 

SOCIAL MEDIA MARKETING

Driving engagement and conversions.

Splendor’s social media management for this startup brand has been exceptional. We thoroughly understood the ATAC’s goals and target audience, and crafted a compelling content plan. Our consistent branding across platforms, along with captivating content, generated meaningful engagement. As we progressed, we monitored channels and optimized the strategy based on performance metrics. Our attention to detail and creative execution resulted in a thriving social media presence, fueling the startup brand’s growth and success.

 

MOBILE APP DESIGN

Creating a best-in-class mobile app.

The ATAC mobile app is one of the world’s best and most comprehensive fitness apps on the market. The company’s CEO and Founder conceptualized and wrote extensive algorithms to evaluate users’ unique goals, needs, and the appropriate activities to enable them to work towards and achieve real-world objectives. Splendor worked to create the app, along with a dedicated team of amazing developers, and put ATAC on a path to success.

 
 

CUSTOM VIDEO PRODUCTION

A mind-blowing hero video.

Splendor’s scripted, story-boarded, produced, directed and edited a sensational hero video spot for ATAC to launch version 1.0 of the app. The video features 6x World Champion and Olympic Gold Medalist Jordan Burroughs, who flew in for an intense three-day shoot. Splendor rented a 50,000 sf. warehouse in Brooklyn, NY, and brought on a crew of over 50 people to the set of this amazing production. This custom video production won multiple awards and was a smashing success for the launch of ATAC.