BIOTECH BRAND STRATEGY
325 analyzed the old site and the existing brand guidelines and discovered a huge disconnect. As result, we sought to integrate the existing brand guidelines in the new website and complimented and elevated the tone and feel with high-quality stock photography to more align with the life science technology offering.
We built the website on a WordPress platform which provided endless flexibility and adaptability to pivot based on the company’s needs. At the height of Covid-19, messaging shifted to address Angion’s lung therapies and position the company as a leader for acute lung injury as it related to a possible cure for Coronavirus disease at the time. Every messaging update coincided with updates to the website.
325 designed Angion’s social media platforms and worked with LifeSci to push out press releases and then activated the site. 325 served as a remote creative and marketing team thereafter and provided a turnkey response, even overnight on weekends, to accommodate needs during the pre IPO and IPO stages.