With the renaming of the brand to Aerami Therapeutics, the company sought to educate consumers about its proprietary inhalation technology to treat severe respiratory diseases. 325’s brand strategy set to build the identity by implementing the actual technology into the logo itself incorporating air into the brand.
Tone, feel, typography and color palette are airy and light. The Aerami website was designed to speak to multiple audiences and be the center of all marketing and press activity.
325 also sought to leverage the power of short-form content by way of video to engage and educate consumers about the smart inhaler. 325 concepted, storyboarded, scripted, cast, shot and edited video in less than 3 weeks to launch to deadline. The video was integrated into the Aerami website. On-point collateral materials were developed to support.