Impact Where It Matters Most.

BRANDING & MARKETING FOR A MODERN LEGAL POWERHOUSE

Hill Wallack LLP

CHALLENGE

Hill Wallack LLP is a fast-growing law firm with over 80 attorneys and a strong reputation across New Jersey and the surrounding region. But as the firm scaled, its brand identity didn’t keep pace. Outdated visuals, inconsistent messaging, and a lack of digital sophistication weakened perception internally and externally.

The firm’s leadership recognized the risk: Hill Wallack needed a brand that reflected its true strength, clarity, and ambition to compete at the next level. That’s when they turned to Splendor.

SOLUTION

Splendor led a comprehensive rebrand designed to elevate Hill Wallack’s presence across all channels and audiences. Our strategy was rooted in aligning business goals with brand expression—ensuring every touchpoint projected authority, professionalism, and forward momentum.

hillwallack.com

Deliverables

Brand identity and messaging
Custom website
Digital and print collateral
Social media strategy
Business signage and trade show displays
Ongoing content creation and design

What We Delivered

STRATEGIC BRAND POSITIONING
Defined Hill Wallack’s core narrative and market differentiation.
VISUAL IDENTITY REDESIGN
Introduced a sleek, modern logo and cohesive design system.
WEBSITE DESIGN & DEVELOPMENT
Created a responsive, user-friendly site that communicates confidence and clarity.

CONTENT & MARKETING ECOSYSTEM
Rolled out consistent messaging across digital, print, social, and event materials.
ONGOING CREATIVE SUPPPORT
Continued partnership to maintain brand integrity and grow visibility.

Business Impact

ELEVATED MARKET PERCEPTION
Repositioned the firm as a sophisticated, modern legal brand.
INCREASED VISIBILITY
Expanded presence across key geographies and industries.
STRONGER RECRUITMENT & RETENTION
Empowered attorneys and leadership to own a brand they’re proud of.
DEEPER INTERNAL ALIGNMENT
Unified teams under a clear, consistent brand framework.

“After a year of highly successful and effective marketing for Hill Wallack, we are thrilled to be embarking on a company rebrand with Splendor, which is sure to breathe new life into the firm.”
Michael Kahme, Managing PartnerHill Wallack, LLP

VIEW MORE RELATED WORK

legal scale with person reviewing paperwork for law firm focused on commercial real estate industry

MSW

reflection of city buildings on window of building

Calcagni & Kanefsky LLP

photograph of high-end beautiful luxury apartment for commercial real estate client Russo

Russo Development

Shadowcat

phone mockup of social media account for furniture designer

Gordon

Branding and ReBranding

Splendor has been an integral partner to Hill Wallack, shaping its visual identity and market presence over the years. With a keen eye for design and strategic insight, Splendor has led Hill Wallack through successful branding and rebranding initiatives, ensuring that their image aligns with their evolving goals and values

Marketing & Social Media

In the realm of digital engagement, Splendor has elevated Hill Wallack’s online presence through creative marketing strategies and compelling social media content. From crafting captivating graphics to developing targeted campaigns, Splendor has helped Hill Wallack effectively connect with their audience, driving engagement and fostering meaningful interactions.

Print Collateral Development

In the realm of tangible marketing materials, Splendor has demonstrated its prowess in creating captivating print collateral for Hill Wallack. From brochures to flyers, each piece is meticulously crafted to convey the firm’s professionalism and expertise, leaving a lasting impression on clients and prospects alike.

Trade Show Booth Materials

More recently, Splendor has extended its expertise to the realm of trade show marketing, collaborating with Hill Wallack to create visually striking booth materials. From eye-catching backdrops to sleek retractable banners, Splendor has ensured that Hill Wallack stands out amidst the crowd, attracting attention and sparking conversations at industry events.