November 3, 2020

Financial Partners Group Enlists Splendor for Rebrand.

branding, marketing, web design

Financial Parters Group rebrand

Recently, Ascentium Aesthetic and Financial Partners Corp. — two of the top equipment finance companies in the business — merged to become Financial Partners Group. Following the company’s restructuring announcement, FPG enlisted Splendor to develop their new brand identity, a new visual identity, a comprehensive website as well as marketing collateral — all designed to help unify and solidify the company as they prepared to take their new name to market.

Already a successful and fast-growing operation, Financial Partners Group has extensive experience in this all-important B2B niche. In fact, they are already outperforming their competition and are predicted to originate $300MM of volume in their first year under their new structure. 

Splendor’s objective is to continue to build the FPG brand – and to continue to tout their experience, their flexibility, and their versatility within the space. We’ve already begun the process and are looking forward to continuing to help FPG reach even greater heights.

Stay tuned for Financial Partner Group’s new website – coming soon.

Adam Taylor - Splendor Founder & CEO

Splendor believes an educated client is our best client. Stay tuned to our blog for insight into the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you.

Connect with Adam on LinkedIn to see his latest musings and insights on all things business, real estate and marketing!

you may also like...

Close Up of Agency Team Having Conversation in Meeting Room in a Creative Office.

Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency

In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.

read more
REA

Going Once, Going Twice, Sold: REA’s Brand and Website Transformation

Discover how Splendor revamped Robert Edward Auctions’ brand and website, enhancing user experience and digital impact.

read more
Business concept for new ideas creativity and innovative solution.

Forbes Agency Council Article: Brand Differentiation Strategies

In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.

read more