August 7, 2020

We Tell the Stories Behind the Structures.

No matter the product or industry, Splendor has a knack for finding that unique nugget, that inherent truth, and building an engaging story around it. Commercial real estate branding is no different. In fact, we’ve built ourselves a bit of reputation here in the Northeast for uncovering distinct advantages of commercial properties and bringing them to light within interesting and meaningful creative campaigns. More often than not, those campaigns encompass branding, brand identity work, website design, as well as marketing and advertising. Over the years, we’ve had the pleasure of partnering with some of the most high-profile developers on some of the most high-profile properties in the region.

Why do we continually get the call? Because of our track record of boosting brand awareness and perceived value for properties and spaces.

Prospective tenants are as savvy. They know that choosing the best space for their team has a massive impact on attracting and retaining top talent. In today’s ultra-competitive race to create the most modern and desirable office workplaces, developers are pulling out all the stops to give their properties an edge.

The marketing simply has to reflect that contemporary cool factor. Owner and CEO Adam Taylor says, “There is so much thought, design, planning, and engineering that goes into a commercial office property. It would be criminal to leave it up to the tenant to discover a property’s perks all on their own. We help guide tenants along their decision-making process by creating a beautiful design aesthetic and a well-crafted story.”

Representative Commercial Real Estate Projects

They Built It. We Branded It.

m station cre morristown sjp properties splendor

M Station in Morristown, NJ is a prime example of a one-of-a-kind, ground-up development with a unique story to tell. Splendor partnered with developer SJP Properties to develop the name for the property, along with a compelling brand position and narrative. We then rolled out a comprehensive suite of marketing materials including a website, email blasts, presentation deck, video, and more. These marketing efforts helped secure the signing of a Fortune 100 tenant long before SJP had even started construction.

Country Club Plaza in Paramus, NJ is another property that Splendor helped put on the map. Working with developer Onyx Equities, Splendor developed the branding, website, and marketing campaign that, according to Onyx marketing manager Rachel Pittard, “Led to more showings – with and without brokers” – and eventually 97% of the available spaces leased. This property ultimately made headlines with a highly profitable sale in 2018.

Splendor also works closely with prominent leasing teams like JLL, CBRE, and Newmark Knight Frank to facilitate would-be tenant tours for properties like Nexus 17 and 200 Wood Ave, Metropark. Both of these projects involved similar branding, design, and marketing initiatives.

By directing properties’ branding initiatives, creative firms like Splendor can control the narrative and articulate property differentiators to brokers and tenants in unique ways. All of which leads to more attention and more activity for these buildings in an already crowded market.


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