Many businesses neglect to take into account or even understand the importance of their email signatures within their company. Its implications are many, ranging from brand consistency and compliance to creating new marketing channels for quality traffic conversions.
Important strategies for email signatures within a company.
3. usage strategies
Email disclaimer statement(s) that are designed to meet regulatory, legal or even transnational trade requirements are mandatory for many organizations.
Style, wording and placement should be informed by a sound understanding of need and relevance.
Have a clear Call-to-action in your email signature marketing message. Always consider your audience and use your email signature to drive a behavior such as joining your social network, visiting your blog or knowledge-base, or visiting a website.
These are just a few of the more important strategies for email signatures within a company. There are actually many more that can and should be considered in order to make the most of individual and company-wide email signatures. Can you think of other email signature strategies that can further solidify your brand, focus your marketing message and streamline communications?
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