March 31, 2016

How To Create Strategic Email Signatures

Many businesses neglect to take into account or even understand the importance of their email signatures within their company. Its implications are many, ranging from brand consistency and compliance to creating new marketing channels for quality traffic conversions.

Important strategies for email signatures within a company.

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2. consistent design parameters

The company brand style guide should include parameters for standard email signatures and it should be used consistently by everyone. Start with HTML for signature design that provides a high quality look that is portable and versatile. Consider having the email signature design coded by an expert. Be sure that email signatures are designed for optimal mobile device viewing and that they render well across all devices and prominent email programs like Outlook and OWA. This may include using the logo as the horizontal anchor and setting a horizontal and vertical pixel maximum of around 300. Find a decent balance between text and image size in your email signature. Use a different email signature for your replies and forwards to cut down on valuable real estate for important emails. Where possible, make email signatures read-only. Always create a plain text and rich text signature alternative so that Outlook does not create a subpar signature alternative.

3. usage strategies

Email disclaimer statement(s) that are designed to meet regulatory, legal or even transnational trade requirements are mandatory for many organizations.

Style, wording and placement should be informed by a sound understanding of need and relevance.

Have a clear Call-to-action in your email signature marketing message. Always consider your audience and use your email signature to drive a behavior such as joining your social network, visiting your blog or knowledge-base, or visiting a website.

These are just a few of the more important strategies for email signatures within a company. There are actually many more that can and should be considered in order to make the most of individual and company-wide email signatures. Can you think of other email signature strategies that can further solidify your brand, focus your marketing message and streamline communications?

Splendor Design Group believes an educated client is our best client. Stay tuned to our blog for insight in the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you (links below).

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