Caz Creek Lending has extensive experience in bridge financing and asset-based lending to commercial investors. This financial firm has made itself well-known with its strong presence, extensive experience and reliability, as well as their team’s expertise and solutions to help commercial borrowers reach their goals.
Splendor had the opportunity to work with Caz Creek Lending on their new logo & visual identity, suite of marketing collateral, brand strategy & position, and comprehensive website. Our collaborative partnership aimed to build a solid foundation to reinforce the firm’s brand and arm them with the tools needed to go to market confidently and effectively.
The new website was created as a hub to house all of the firm’s key information and content, including their service offerings, expertise, FAQs, application information, and more. On the backend, the website was developed with timeless features, high-end functionality, custom slide graphics, and a sleek graphics/effects package.
Along with the website build, Splendor designed a visual identity for Caz Creek composed of cool tones and professional typography that convey the reliability and strength of the firm – timeless, powerful, persistent, and professional conveyed upon the first impression. And during our brand strategy, messaging and position exercise, we crafted a compelling message and persona for the firm, as well as reworked the site content to make it captivating for clients at first-glance.
In our most recent efforts together, we designed marketing collateral for the Caz Creek Lending team to use during meetings and networking events with potential prospects including a business cards suite.
Splendor believes an educated client is our best client. Stay tuned to our blog for insight into the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you.
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Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.
