Why Brand Authenticity Is the Only Currency That Matters
Authentic brands build trust and loyalty by staying true to their values. Discover why boldness and authenticity are key to standing out and driving long-term success.
read moreCaz Creek Lending has extensive experience in bridge financing and asset-based lending to commercial investors. This financial firm has made itself well-known with its strong presence, extensive experience and reliability, as well as their team’s expertise and solutions to help commercial borrowers reach their goals.
Splendor had the opportunity to work with Caz Creek Lending on their new logo & visual identity, suite of marketing collateral, brand strategy & position, and comprehensive website. Our collaborative partnership aimed to build a solid foundation to reinforce the firm’s brand and arm them with the tools needed to go to market confidently and effectively.
The new website was created as a hub to house all of the firm’s key information and content, including their service offerings, expertise, FAQs, application information, and more. On the backend, the website was developed with timeless features, high-end functionality, custom slide graphics, and a sleek graphics/effects package.
Along with the website build, Splendor designed a visual identity for Caz Creek composed of cool tones and professional typography that convey the reliability and strength of the firm – timeless, powerful, persistent, and professional conveyed upon the first impression. And during our brand strategy, messaging and position exercise, we crafted a compelling message and persona for the firm, as well as reworked the site content to make it captivating for clients at first-glance.
In our most recent efforts together, we designed marketing collateral for the Caz Creek Lending team to use during meetings and networking events with potential prospects including a business cards suite.
Splendor believes an educated client is our best client. Stay tuned to our blog for insight into the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you.
Connect with Adam on LinkedIn to see his latest articles and tips in all things business and marketing!
Authentic brands build trust and loyalty by staying true to their values. Discover why boldness and authenticity are key to standing out and driving long-term success.
read moreWe’re proud to share that Splendor has won eight 2024 GDUSA Awards! Six websites, an infographic, and logo design, and our team is proud of the creativity behind these projects. Check out what makes them special!
read moreWe’re proud to share that Splendor has won four 2024 Davey Awards! Two websites and two brochure designs earned these international honors, and our team is proud of the creativity behind these projects. Check out what makes them special!
read more