LOGO AND BRAND IDENTITY DESIGN FOR CRE FIRM
We crafted a new visual identity for Sentry Commercial, including a logo design and a complete branding identity guidebook. We paid homage to their previous color scheme, but gave the firm a fresh new look with a custom icon, modern, industrial typefaces, and a versatile and iconic look.
STRATEGIC BRAND POSITIONING AND MESSAGING
In the commercial real estate industry, Sentry Commercial is breaking new ground. While every company touts their commitment to their clients, Sentry Commercial is built for it. They have so much knowledge, so much data, so much experience, so much of the very tools their clients need to be successful — they want to share it all.
Traditionally, commercial real estate companies have been known to be territorial with their listings, their information, and relationships. Not here. Sentry Commercial believes in an open dialogue and a free-flowing exchange of ideas and information. They believe this breakthrough way of doing business will ultimately benefit their clients, community, and industry as a whole.
Sentry Commercial’s community-focused and collaborative approach is uncommon in their industry. As founder, Mark Duclos puts it, “Our approach is real people, with their feet on the ground, building relationships that benefit our clients, our community, and our team.” We crafted language for their website and marketing materials that encompass their people-centric approach and rolled it out across all media channels.
COMMERCIAL REAL ESTATE DIGITAL MARKETING
Our marketing strategy for Sentry Commercial needed reflect their unique philosophy and approach. Our digital marketing efforts include: social media publishing and management, online banner ads creation and orchestration, email marketing, blogging, print ads, case study development and short video animations.