Splendor has been working with Brookdale Community college over the past year on some significant upgrades to the school’s brand strategy and position. There are many initiatives in the works, but one of the first to see the light of day was a television campaign we recently completed.
The new brand strategy revolves around the concept that Brookdale helps guide students to get them where they want to be, wherever that may be. The tagline “Here will get you there” is at the center of this initiative, and the focus of the tv spot as well.
Splendor is extremely proud to announce that the spot began airing on Monday Night Football November 4, 2019, when the NY Giants played the Dallas Cowboys. With an audience of millions, it’s exciting to know that Splendor’s good work will help drive awareness and help change the public’s perception of the school.
This is the beginning of Brookdale’s new brand launch, which will be followed by an advertising campaign, creative work and an all-new website, coming soon. View the TV spot below.
Splendor believes an educated client is our best client. Stay tuned to our blog for insight into the world of everything design, web, and digital media. Have something to add? Connect with us on social media – we’d love to hear from you.
Connect with Adam on LinkedIn to see his latest articles and tips in all things business and marketing!
Forbes Agency Council Article: Creative Freedom Vs. Oversight When Hiring An Agency
In his Forbes article, Adam Taylor explores the balance between creative freedom and oversight when hiring an agency. He emphasizes that while creative freedom fosters innovation and fresh ideas, oversight is essential to align the agency’s work with business goals and brand values. The key to successful agency partnerships lies in establishing trust, clear communication, and finding the right balance between these two elements to achieve the best results.
Forbes Agency Council Article: Brand Differentiation Strategies
In today’s competitive marketplace, standing out is more crucial than ever. Adam Taylor, CEO of Splendor, shares expert insights on the art of brand differentiation. Learn how to define your brand’s value proposition, maintain consistency, and establish trust to thrive in a crowded market. Read the full article for a deeper dive into effective brand differentiation strategies.