February 12, 2018

Meet Erica

account management

What first attracted you to Splendor?
Splendor Design Group gave me the opportunity to challenge myself in a new, creative environment and a new industry. I was attracted to Splendor’s agency specifically due to their superbly talented creative team, culture and project portfolio.


What’s your favorite local place to get food while you’re working in Red Bank?
Snacks from Chocolate Works are a necessity.


How has your current role evolved since you started at Splendor?
My role has expanded to handle more aspects of admin, billing, and overall account management when I started. Our goal is to seamlessly & efficiently manage client experiences from start to finish, so I eventually became our Account Manager and am the go-to point of communication with our clients, ensuring that all creative feedback and requirements are relayed to our team from the client and that all revisions to projects are addressed accordingly.


Which social media channel is your favorite? Which has been most effective in your Client work?
The dual Facebook/Instagram advertising platform is cost effective for clients, visually appealing & provides MASSIVE reach.


What’s your favorite part of being an Account Manager?
Client satisfaction. Because I’m the Account Manager, I go above and beyond to make sure every piece of feedback and information is translated into our work and it’s a great to see our clients proud and excited about what we produce for their business.


Which aspect of your personality adds the most value to your job?
Mind reading skills. It’s important to understand what our clients want & deliver accordingly.


What do you do to stay up to date with new marketing techniques?
Embracing new features/functionalities & reading up on current trends/changes.


What is your favorite TV show?
The Office. I hope to be reincarnated as one of Angela’s cats.


Any advice for young marketers looking for direction?
Don’t be afraid to ask questions if you don’t know something. And always double check your work!!!

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