Engineering a Stronger Brand for ERA

Modernizing a brand for a structural engineering leader

ERA is a structural engineering firm based in St. Paul, Minnesota, with additional regional offices serving clients across the U.S. and internationally. For decades, ERA has been a trusted partner on projects of all scales, delivering structural solutions that stand the test of time. But as the firm grew, they recognized the need for a stronger, more modern brand identity that reflected both their expertise and their ambitious future.

Laying the groundwork for a unified identity.

Our work with ERA went beyond surface-level design changes. It was about strengthening their position in the marketplace and creating tools that would work hard for them across every touchpoint.

We began with branding, developing a refreshed color scheme and redesigning the logo to create a contemporary, professional look. From there, we built a sleek new website, optimized for search, designed for user experience, and positioned to showcase ERA’s breadth of expertise to new and existing clients.

Bringing the brand to life across every touchpoint

A brand only works if it’s consistent. To ensure ERA’s identity carried through seamlessly, we created a robust collateral package that equips their team for every interaction:

• Business cards & email signatures
• Employee handbook
• Market sector expertise piece
• Name badges & office posters
• PowerPoint templates
• Social media profile graphics & post templates
• Zoom backgrounds
• Pop-up banners for events and conferences

Each of these materials reinforces the brand story, helping ERA present a unified and polished image across in-person, digital, and print environments.

Built for impact and growth

By aligning their brand with their business goals, ERA now has a modern identity that supports their long-term growth. From the website to the office walls, every detail works together to convey their expertise, credibility, and forward-thinking approach. With an SEO-friendly digital platform, updated messaging, and striking visuals, ERA is better equipped to engage clients and partners while reinforcing their reputation as a leader in structural engineering.

Check out their new website here →    eraeng.com